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LE MILE SeLECTED *Porsche - 70 Years of Style*


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LE MILE SeLECTED *Porsche - 70 Years of Style*


 

 

LE MILE SeLECTED
*Porsche - Seventy years of style*


april 2018
 

Max Hoffman + Lloyd Wright: The common bond between two of America’s most influential aesthetes.

 

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Driving south through New York State, heading for Manhattan, cold Atlantic rain runs in rivulets up the windscreen and hammers along the taught canvas roof. Small, be-chromed wipers on a time warp 356 Cabriolet beat a furious metre, marking the rhythm of steady but rapid progress.

The two-hour drive along Taconic State Parkway eventually leads to Rye, in Westchester County, and to the gated community of Island Drive. No house numbers here, but the Porsche travels barely 100 yards before reaching its famous destination. A copper-trimmed fascia looms into view, hovering close to the ground. Prairie Gold glass set high in carved wooden frames runs the length of one wall, overlooking a simple courtyard. The car swings in, its headlights reflected back through the drizzle.

The house of Maximilian E. Hoffman || This is the house of Maximilian E. Hoffman: the wartime immigrant who brought European sports cars to America. Designed by Frank Lloyd Wright in 1955, the Usonian-style dwelling was one of the last works he created before his death in 1959. Lloyd Wright was a pillar of 20th Century design in the US, and became known for these ‘Prairie’ houses: low-profile buildings with gently sloping roofs and generous overhangs. Inside, they were usually open plan, another ground-breaking concept in the period. And all manna from heaven for Hoffman, himself something of a visionary, fascinated and enthralled by bold design and experimentation. Hoffman was born in Austria in 1904. His father owned a bicycle factory and adored the newly invented automobile. The young Hoffman grew up similarly devoted, eventually running an Amilcar dealership and selectively selling high-end sports cars to wealthy Austrians. But with Europe in turmoil in the late 1930s, he hot-footed it to Paris and from there to the sanctuary of America.

 

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 Settling in New York, he began making affordable costume jewellery, quickly growing the business to bankroll a return to his first love: automobiles. In 1947, he founded the Hoffman Motor Company and opened a dealership in Manhattan’s affluent Upper East Side. Hoffman was both mechanically adept and a natural aesthete. He knew good design and was an avid collector of art in all its forms. In 1950, a Swiss journalist called Max Troesch showed Hoffman pictures of the first Porsche 356 and he immediately ordered a pair. After driving the cars on their arrival in the US, Hoffman formed a plan that would prove decisive for all concerned. He travelled to the Paris Motor Show later that same year and met with Ferdinand Porsche. The pair shook hands on a deal to export 15 more cars, with Hoffman becoming the factory’s unofficial man in America.

 

 Hoffman greatly admired Porsche, and is himself credited with various key moments in the marque’s rapid rise, including the creation of the iconic 356 Speedster and the introduction of the Porsche crest. Hoffman himself raced the 356 in numerous amateur events around the US, drumming up interest in this burgeoning sports car brand in an era of deep-seated national pride in gas-guzzling homegrown V8s. Though the compact German machines cost as much as Jaguars of the time, Hoffman successfully shifted the 356 in ever bigger numbers based upon its unique driver appeal. “I preferred the Porsche’s finish and workmanship, and the car’s handling was excellent,’ Max told Panorama magazine, shortly before his death. “On the 1951 Mount Equinox Hillclimb, I drove a Porsche cabriolet over a course with two miles of snow at the end. I was so fast, Briggs Cunningham claimed my time was impossible and forced the organizers to make me drive it again.” 

 In 1959, the Porsche of America Corporation was formed. No longer the sole US importer, Hoffman had five more years controlling territories east of the Mississippi but, from 1964, the show was all Stuttgart’s. His initial impact on the American market had been invaluable, however. A motoring missionary preaching the Porsche law.

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Parked under the porte-cochПre covering his home’s front door today, you can see quite plainly why Hoffman found an ally in the brave new aesthetic of Lloyd Wright. In 1954, he commissioned the 87-year-old to design his New York showroom. And while that was being built, Hoffman entreated Lloyd Wright to build him this house, overlooking Long Island Sound. 

 A big part of Lloyd Wright’s Usonian concept was ‘of the land, not on the land.’ Houses were carefully placed in the landscape, using huge windows and natural materials to bring the outside in. Especially valuable to a man like Max, whose outside very often included a Porsche. He would live here happily for the next 17 years. Driving south again into the encroaching dusk, the 356 feels like a vital piece of the puzzle, its organic shape, artisan craftsmanship and enduring spirit perfectly aligned with the visions of both Hoffman and Lloyd Wright. Seventy years young, an emblem of 20th Century design and the purest expression of the ineffable Porsche legend.

 

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LE MILE SeLECTED *VIU - The Wire Collection


LE MILE SeLECTED *VIU - The Wire Collection


 

 

LE MILE SeLECTED
*VIU - WIRE Collection*


april 2018
 

Christina Hasenauer teamed up with Veronique Helmschrott and captured Julia Tarnas with the newest Eyewear pieces from the WIRE collection. 

 
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The Spirited, The Vivid, The Vibrant, The Bright: The models of the WIRE collection offer soft round curves as well some slightly angular shapes. The different sizes and metallic colours of the light frames shape the face, and yet leave air to breathe. Made of refined and extralight stainless steel, the frames are durable, featherlight and quite flexible.

After acetate-, titanium- and 3D printed frames, adding stainless steel presents the natural development of the VIU collection. The latest VIU line is refined and bears resemblance to the fine jewelry. The series seen by Christina Hasenauer reflects following attributes: the intersection of nature and the refined design convey core themes of lightness and freedom.

Stylist Veronique Helmschrott has used corresponding looks by designers e.g. Stine Goya, Vladimir Karaleev, Sandro Paris, Marina Hörmanseder, Tara Jarmon, or Prada to harmonize with the frames of the Wire collection, which is available in the colours Palladium, Bronze, Satin Gold, Gold Shiny. 

 

photography  Christina Hasenauer
styling  Veronique Helmschrott
styling Assistenz  Radvile Kunisauskaite
hair + make up Tuna Hourani @Peppermintcircus
model  Julia Tarnas @TFMBerlin
location  MU Berlin

LE MILE Studios

 

www.eu.shopviu.com

 

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LE MILE SeLECTED *Henry Timi


LE MILE SeLECTED *Henry Timi


 

 

LE MILE SeLECTED
*HENRY TIMI*


march 2018
 

Milan based Italian designer Henry Timi has built some incredible minimalist furniture over recent years, designing simple and pure shapes, refusing excess and the unnecessary.

 
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We would like to share with you a small selection of seating furniture that reflects these qualities, but many more can be found on the Henry Timi website.

Timi explains his design philosophy:

I summarise and I develop objects with a minimalist vision. I just think of pure products – purity as the beauty. I promote the simplicity as the depth and the refinement to give value to objects and persons. I make things simpler in order to be better.

 

 

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LE MILE SeLECTED: Presenting Archivio´s Fall Winter 2018 Collection.


LE MILE SeLECTED: Presenting Archivio´s Fall Winter 2018 Collection.


 

 

LE MILE SeLECTED
*ARCHIVIO*


march 2018
 

Archivio was established in Milan in 2016 by Cecilia Federico and Rosita Giammarino. The brand represents an unique intersection between art + fashion. Its creativity comes to life through the reinterpretation of iconic fashion pieces blended with a timeless and authentic design. Iconographic research and contemporary aesthetics merge together and become the core of every creative process of the brand. A daring design of hybrid silhouettes connects the feminine and masculine in a single universe. “Made in Italy” design and high quality materials are a fundamental value of the brand.

 
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Made by women, for women. Archivio is a womenswear brand that puts the focus on real women’s lives. For those who actively enjoy fashion but do not obsess over it, for women who know themselves and stand for what they want. Archivio woman is free, self-confident, elegant but also sporty and delicate. We design women for what they truly are : powerful, sensual, intelligent, sweet, strong, passionate, determined and elegant.

The collection embodies the perfect outfit for a contemporary woman: from the morning meeting to a dinner out, the sophisticated and timeless structure of the typical Italian tailoring are matched with precious shining fabrics and warm jacquards. The attentive and continuous study of the tailleur, together with the use of intangible silks, reveals us the fine line between the male and female wardrobe, where a woman can borrow her husband’s coat or tie to create her own provocative and sensual style. Double breast structured jackets, austere long coats and classic double pinces trousers, are proposed for a woman's everyday life. Technical and sporty details are mixed in a sensual and elegant collection, where cigarette and wide trousers are matched together with a hoodie silk shirt; and wedge boots are paired with a re-imagined classic longuette, to merge the everyday life wardrobe in a unique modern collection. Sensual dresses are created to enhance the sinuosity and shapes of the woman’s body, who is the real protagonist of our research. Archivio woman is immersed in her personal style, classic and well defined, yet always connected with the modern trends. Fortunately, style is not a slave to fashions.

 

 

LE MILE has selected Andrew Coimbra´s FW018 collection as must-seen for this season.


LE MILE has selected Andrew Coimbra´s FW018 collection as must-seen for this season.


 

 

LE MILE SeLECTED
*Andrew Coimbra*

february 018
 

Toronto-based designer Andrew Coimbra is a lifestyle and ready-to-wear brand, created back in 2015. With a strong focus on simple yet powerful design, in revisiting classic staples Coimbra is driven by conveying an aesthetic that is unique in its vision and realization.  

 
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Coimbra aims to play into the duality of the modern person: exploring the classic and contemporary, and the more street and relaxed self. Photographer Royal Gilbert has teamed up with stylist Chad Burton to shoot the lookbook of Andrew Coimbra´s  fall+winter 018 collection in Montréal, Québec.

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seen by  ROYAL GILBERT
styled CHAD BURTON
make up  MARK JORDY GONZALES
hair CODY MOOREFIELD
modelled MACKENZIE HOGAN-LUCUIK + ÉMILE WOON

 

www.andrewcoimbra.com

 

MORE ARCHIEVE selected


MORE ARCHIEVE selected