written JULIA AHTIJAINEN
PITTI FRAGRANZE the best display of international artistic perfumery brands, that takes places in Florence, focused this time on sustainability, a hot topic that is abused and more often used for marketing leverage rather than for executing real changes. In perfumery, sustainability is still a very “fresh” topic and for this reason Pitti Fragranze no.15 dedicated some attention to it through a series of talks stepping on the frontiers of sustainability and exotic spices.
The brands and novelties that caught LE MILE’s attention were:
Naomi Goodsir Parfums presentation of a new Nuit de Bakélite, decorated by unique silicone pieces by artist Tzuri Gueta. The latest perfume is created by Isabelle Doyen and is an interpretation of the nocturnal flower tuberose. It hints to the premise of a narcotic lady – green, obsessive and addictive. The spirit of Naomi Goodsir Parfums follows the lineage of traditional independent perfume houses. Her scents are elegant, timeless, and bold, formulated around the most noble raw materials of artistic perfumery.
In collaboration with Maison Kitsuné, Heeley launched new Note de Yuzu, a fragrance that contains the energy of Japanese Yuzu, with a fresh and fruity aroma that develops with soft sensuality across the skin, as an evocation of the traditional Japanese Yuzu bath. James Heeley is in constant evolution with a collection that currently counts 17 unique fragrances, each one of which is created in France.
DI SER natural fragrances are created with plant-based alcohol and water only, inspired by Japan's traditional culture of scent and the perception named "Kō". It is a state of mind in Japan, a "way" or "Dō", a spiritual culture of the non-visible. According to this philosophy, one "listens" to odors rather than "smells" them.
Beaufort London presented the new fragrance Iron Duke, a tribute to Arthur Wellesley, Duke Of Wellington. Perfumer Julie Dunkley created a strikingly powerful fragrance with animalic depths – an apparition of the celebrated horseman, warrior politician and sartorial pioneer. The fragrance is a first release of the ‘Revenants’, a new collection of olfactory impressions of gures from Britain’s past. Characters from our history whose presence lingers, subtly.
PARCO 1923 is a project that arised from a passion and gratitude towards native land, the National Park of Abruzzo. These Old-Growth Forests, where the centenary trees serve as protecting fathers for delicate flowers that only grow there. The decision to stop the Marsican Brown Bear extermination came true in 1923 when the royal seal proclaimed the birth of one of the most ancient parks in Europe. Here is the olfactory proof of it all.
Susanne Kaufmann organic treats are effective and especially compatible. Susanne Kaufmann comes from the Bregenz Forest, a unique valley in the Alps where the knowledge of the healing powers of nature is passed down from generation to generation. She began to realise this idea in a very special place, the Susanne Kaufmann SPA in Hotel Post Bezau. Together with a team of pharmacists and dermatologists, she developed powerful results-oriented products that better different skin types worldwide.
With 220 brands from all over the world, Pitti Fragranze reconfirmed its high criteria of research, selection and great attention to quality.
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