BURBERRY
*new collection, new aesthetic, new era


january 019

Recently, Burberry has revealed Riccardo Tisci´s debut ad campaign for the British house. For his first campaign, Riccardo has assembled a multigenerational cast of photographers and models, from the most experienced to the emerging.

Sora Choi, Natalia Vodianova + Rianne van Rompaey seen by Nick Knigh (c) Burberry, Nick Knight

Sora Choi, Natalia Vodianova + Rianne van Rompaey
seen by Nick Knigh
(c) Burberry, Nick Knight

“The thing that excites me the most about Burberry is how inclusive it is - it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people - from the millennial to the mature, to the British and to the international.

I pulled together 6 photographers, all with a very different energy, experience and point of view of the world - including British masters of photography and the next generation who have something new to say - to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes.

They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life.”


Riccardo Tisci, Burberry Chief Creative Officer

Fran Summers + Irina Shayk seen by Danko Steiner (c) Burberry, Danko-Steiner

Fran Summers + Irina Shayk
seen by Danko Steiner
(c) Burberry, Danko-Steiner

Creating a collection of contrasting imagery, the six creatives (incl. Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer + Letty Schmiterlow) portray Riccardo’s diverse and inclusive vision, whilst translating the new cues and codes for Burberry in their own inimitable style. The multicultural stars of the campaign include Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Stella Tennant, Fran Summers, Claudia Lavender, Anok Yai, Darani, Matteo Ferri + Joe Plunkett.

https://www.burberry.com