Miu Miu L'Été 2024 Campaign

.new campaign
Miu Miu L'Été 2024
A Subversive Spin on Summer Classics

written Amanda Mortenson

Summer arrives with a whisper of rebellion at Miu Miu, as the brand unveils its L'Été 2024 collection—a defiant nod to bourgeois elegance through a contemporary lens.

This season, Miu Miu transforms classic summer staples into statements of subversive chic, proving once again that fashion is a playground for the bold.

Miu Miu L'ÉTÉ 2024
Lexie Liu
Adv Campaign

watch campaign film

Set against the gritty backdrop of New York City, the campaign, captured by Richard Kern, celebrates the beauty of imperfection. Kern's lens brings an intimate realism to the collection, placing each piece in the lived-in spaces of a kitchen, sitting room, and shower room. This setting not only grounds the campaign in authenticity but also accentuates the disruptive elegance of Miu Miu's designs.

The collection itself is a parade of contradictions that challenge the traditional narrative of summer fashion. Linen slips, Vichy checks, and floral tea dresses clash delightfully with disheveled twinsets and technical nylons. Each piece carries traces of the imperfect, the human, and the purposefully incorrect. It's a testament to Miu Miu's philosophy that beauty often lies in the unconventional, and strength in the unique.

Highlighting the diversity of Miu Miu’s vision, the campaign features a multidisciplinary cast including model Amelia Gray Hamlin, actor Jasmin Savoy Brown, content creator Emma Chamberlain, and singers Angel Haze and Lexie Liu. Each brings their own unique essence to the collection, further enhancing the narrative of individuality and self-expression that Miu Miu champions.

Beyond the ready-to-wear, Miu Miu introduces a dedicated swim and beachwear line as part of the L'Été 2024 collection. From bikinis to one-pieces adorned in sunny prints to puffy microminis paired with lightweight shirting, each piece promises to make a splash this summer.

read more on MIU MIU on LE MILE Digital

Miu Miu L'ÉTÉ 2024
Emma Chamberlain
Adv Campaign

Miu Miu L'ÉTÉ 2024
Amelia Gray Hamlin
Adv Campaign

The new Miu Miu's L'Été 2024 drop is all about the details—think the Wander bag in raw wicker and artisanal crochet-knit, and the playful Rivière sandals leading a footwear revolution. From Church’s x Miu Miu collabs to New Balance x Miu Miu kicks, tradition gets twisted with a fresh vibe. So embrace the eclectic; this is your call to play by your own fashion rules.

Miu Miu L'ÉTÉ 2024
Angel Haze
Adv Campaign

available now in select Miu Miu stores and on miumiu.com

Wes Anderson x Montclanc *100 Years of Meisterstück

.new campaign
MONTBLANC x Wes Anderson
Tribute to 100 Years of Meisterstück

written Monica de Luna

When Wes Anderson decides to celebrate the 100th anniversary of Montblanc’s Meisterstück, expect nothing short of a symphony of visual and narrative craftsmanship.

Iconic filmmaker Wes Anderson, known for his meticulous frames filled with pastel hues and symmetrical bliss, has woven a tale around what many consider the crown jewel of luxury writing instruments since its debut in 1924.

Rupert Friend + Maude Apatow

"For 100 years, the Meisterstück has captured millions of stories. [...] That’s why we invited Wes Anderson to put his own unique spin on the world of Montblanc [...] We are excited for the world to rediscover us in a new light."

Vincent Montalescot, Montblanc's CMMO

The setting? A fictional Montblanc headquarters, nestled atop the snowy peaks of Mont Blanc. Here, Anderson's film introduces us to a trio of intriguing characters—portrayed by Rupert Friend, Jason Schwartzman, and Anderson himself—who serve as our whimsical guides through this reimagined temple of craftsmanship.

The campaign is a portal into the culture of writing itself, rekindled in our digitized age. Anderson's distinctive flair for blending the quirky with the quaint transforms this promotional film into a celebration of storytelling, inviting viewers to reconnect with the tactile joy of handwriting.

watch the campaign film by Wes Anderson

Anderson’s narrative mastery turns the Montblanc Meisterstück into a protagonist of its own saga, rich with a century of penning profound stories. This strategic move is revealed through playful dialogue and meticulous set designs that are signatures of Anderson’s style. Each frame is a testament to intentional artistry, making the Meisterstück a gateway to a storied past and a storied present.

Accompanying the film, a series of campaign visuals and shorts feature a diverse cast including Maude Apatow and Waris Ahluwalia, who embody the timeless spirit of the Meisterstück. These visuals accentuate the main narrative and also broaden the scope of Montblanc's homage to the arts, reflecting the brand’s evolution into a purveyor of not just fine writing instruments but a lifestyle of refined creativity.

The campaign cleverly integrates other Montblanc treasures—watches, leather goods—amidst conversations about the pen’s pioneering attributes and the act of writing itself.

Anderson invites us to pause the digital scroll, to pick up a pen, and to remember the pleasure and intimacy of putting pen to paper. It’s a call to cherish the slow, thoughtful strokes of writing in an era rushing through communications.

Waris Ahluwalia

Rupert Friend

credits for images & film
(c) Montblanc / seen by Wes Anderson

AMIRI Core Collection *Californian Dream

.new campaign
AMIRI Core Collection
A Californian Dream

written Amanda Mortenson

The latest Core Campaign from AMIRI reframes the narrative of Californian fashion, presenting a studio-captured series that articulates the essence of the brand’s aesthetic.

Hart Lëshkina’s photography serves as a profound medium that explores the depth of black and white imagery, emphasizing texture and form over color.

seen Hart Lëshkina
styled Gro Curtis

Gro Curtis’ styling reinforces this narrative, selecting pieces that seamlessly blend AMIRI’s relaxed sophistication with innovative design elements. The collection showcases the brand’s iconic motifs—the MA emblem, Arts District logo, Bones, Shotgun distress, Bandana Paisley, and the '22' motif—as foundational, each adding layers of narrative to the minimalist presentation.

AMIRI's materials play a crucial role, bridging timeless fabrics like cashmere, cotton, and leather with groundbreaking techniques such as crochet mesh knitwear and denim jacquard. These materials are manipulated with precision, proving that luxury can maintain its allure without the crutch of color, thriving instead on its textural contrasts and meticulous construction.

AMIRI explores the fusion of heritage styles with forward-thinking silhouettes, affirming the collection’s role in shaping modern wardrobes. The garments are designed for aesthetic appeal and for their ability to anchor a lifestyle of understated luxury and innovation.

With this campaign´s concept, AMIRI creates a dialogue with its audience, suggesting that fashion can transcend the conventional boundaries of style and become a foundational element of personal identity and cultural expression.

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(c) AMIRI 2024

Fresh Chapter *CELINE Zouzou

.New Scent
A Fresh Chapter in CELINE Haute Parfumerie
*ZOUZOU with Esther-Rose McGregor

written Monica de Luna

In 2019, CELINE made an audacious leap into the olfactory world, spearheaded by none other than Hedi Slimane, whose vision for the brand's Haute Parfumerie Collection married the meticulous craft of a couturier with the legacy of French fragrance excellence.

The latest addition to this elegant olfactory lineage is 'Zouzou'—a name as playful as its scent is profound, adding a twelfth dimension to the already vibrant collection.

(c) CELINE
Photo by Hedi Slimane

(c) CELINE
Photo by Hedi Slimane

Zouzou stands out. Aligned with the daytime wear, it shares the spotlight with the likes of 'Parade' and 'Saint-Germain-des-Prés', yet carves its own niche. This perfume is a narrative of youth—mischievous and inherently Parisian.

Hedi Slimane's olfactory journal—a treasure trove of sensory blueprints—serves as the cornerstone for Zouzou. Here, Slimane delves into his extensive background in photography and fashion to distill the essence of youthful allure reminiscent of the 60s' most enchanting figures. From the rebellious grace of Françoise Sagan to the boyish charm of Jean Seberg in Jean-Luc Godard's cinematic adventures, Zouzou encapsulates an ideal of eternal adolescence.

As CELINE forges new paths in fashion and fragrance, Zouzou emerges as a symbol of youthful energy and exquisite craftsmanship, encouraging wearers to craft their own stories within its evocative notes.

(c) CELINE
Esther-Rose McGregor photographed by Hedi Slimane

Crafted around the core notes of benzoin and tonka bean, the fragrance exudes a balmy sweetness tempered by the sophisticated, earthy undertones of patchouli and labdanum. Vanilla and musk extend the powdery, soft trail of the perfume, ensuring that its presence, while muted, is unmistakably profound.

The design of Zouzou's bottle is crafted by Slimane, the rectangular vessel is a modern homage to the historical grandeur of French glassmaking. Its sharp-edged fluting and a faceted black lacquered cap echo the understated luxury of Art Deco, while the transparent glass showcases the perfume’s amber-gold hue, reflecting each note's complexity.

Moreover, the packaging of Zouzou is as meticulous as its contents. Encased in a 'grain de poudre' textured paper, embossed to mimic the stately 17th-century moldings, the box is inspired by the opulent woodwork of the Hôtel Colbert de Torcy, the prestigious site of CELINE’s Parisian ateliers.

Each detail of Zouzou’s presentation aligns with CELINE’s iconic ‘Triomphe’ emblem, inspired by the Arc de Triomphe’s linked "C"s seen by founder Céline Vipiana in 1971.

This emblem marks Zouzou as part of CELINE’s rich legacy.

Zouzou is a fusion of youthful exuberance and the refined elegance of French haute parfumerie. It offers a sensory journey that intertwines the fresh spirit of youth with sophisticated artistry, inviting wearers to explore a modern yet nostalgic experience.

Scarlett Johansson *Prada Galleria

.new campaign
Scarlett Johansson stars in Prada’s Latest Campaign
The Art of Reinvention

written Sarah Arendts

Scarlett Johansson redefines the spectacle of the screen in her latest collaboration with Prada, turning the streets of New York into a stage for self-discovery and sartorial expression. The campaign is a cultural dialogue, where Johansson, donning the timeless Prada Galleria, delves into the depths of persona and performance.

PRADA Campaign

Talent Scarlett Johansson
Director Jonathan Glazer
Creative Director Ferdinando Verderi

Scarlett Johansson and Prada: Portraits of Transformation
(c) PRADA Campaign

Under the sharp eye of Jonathan Glazer, this visual feast blurs the lines between the cinematic and the real, capturing Johansson as she navigates the complexities of her craft. Each frame is a study in contrast—a dance of the intimate and the expansive, the actor and the character, the narrative and the narrator.

Johansson’s method is meticulous, her execution flawless. She rehearses lines with a chameleon-like adaptability, each phrase a different shade of emotion, each gesture a different story. This isn’t just acting; it’s alchemy—transforming words into worlds, emotions into experiences. Through Glazer’s lens, we see the gears of this intricate machine at work, with Johansson as its beating heart.

A testament to the power of fashion and film as mediums that not only reflect but reshape reality.

(c) PRADA Campaign

The Prada Galleria isn’t merely an accessory in this campaign; it’s a protagonist. It transitions seamlessly with Johansson, echoing her every move and mood. Here, Prada elevates the handbag from a functional piece to a symbol of craft, a constant companion through the shifts of everyday life and the transformations of a performer.

As Johansson steps off set and onto the city streets, the campaign takes a narrative leap. The transition from a controlled, staged environment to the unpredictability of real life mirrors the dualities that Prada loves to explore: the visible and the invisible, the surface and the depth, the persona and the person.

The campaign is a narrative in its own right, a story of discovery and design where Scarlett Johansson and the Prada Galleria navigate the fluid boundaries of identity and artistry.

(c) PRADA Campaign

Valentino Garavani VSLING Bag

.iconic
Valentino Garavani VSLING Bag
Timeless Elegance

written Amanda Mortenson

This season, Valentino Maison places its iconic Valentino Garavani VSLING bag in the center stage, illuminating its timeless allure and enduring elegance.

With its ultra-wearable silhouette, the VSLING bag has firmly established itself as a mainstay accessory, renowned for its seamless versatility and impeccable craftsmanship.

actress Samara Weaving directored by Caroline Gaimari

Whether held by its top handle or worn closely cross-body, the VSLING bag embodies the essence of contemporary living—an effortless companion for a life without boundaries or rules, effortlessly transitioning from day to night with grace and poise.

At the heart of the bag lies the iconic VLogo Signature, a symbol that seamlessly integrates into the bag's design while commanding attention. Characterized by clean lines, 70s-inspired modernism, and pure shapes and volumes, the VLogo Signature epitomizes the Maison's aesthetic ethos. It enriches the bag, infusing it with a rich heritage of individuality, craftsmanship, and storytelling.

This Spring season, the VSLING bag takes center stage, infusing ready-to-wear collections with its heritage appeal. In a captivating new story featuring actress Samara Weaving amidst the streets of Paris, the VSLING bag emerges as the seasonal star, embodying adaptability and effortless chic.

Available in a spectrum of colors, from vibrant hues to subtle poudre and classic black, the VSLING bag is accessible in boutiques worldwide and online at Valentino.com

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(c) VALENTINO 2024

.selected *S 64 Cantilever Chair

.selected
Thonet S 64 Cantilever Chair
Chair of the Year 2024

written Sarah Arendts

Thonet´s S 64 Cantilever Chair by Marcel Breuer stands as a towering achievement in modern design, captivating the imagination with its groundbreaking style. As 2024 unfolds, LE MILE is excited to honor this legendary piece as the 'Chair of the Year'.

THONET
S 64 Cantilever Chair

This recognition highlights its enduring charm and transformative influence on contemporary design aesthetics.

Born out of Marcel Breuer's visionary genius in 1929/30, the S 64 Cantilever Chair redefined the very essence of seating. A vanguard of the Bauhaus movement, Breuer shattered norms with a design that married minimalist aesthetics with practical utility. The chair's groundbreaking cantilevered structure was not just a deviation from the norm but a bold foray into modernist innovation.

The S 64 Cantilever Chair distinguishes itself through a harmonious blend of form and function. Breuer's design philosophy centered on the essential attributes of a chair: comfort, stability, and sophistication. The chair's chromed steel frame forms a graceful arc, challenging gravity with its illusion of weightlessness. The seat and backrest, crafted from premium materials like leather or cane, offer a soothing juxtaposition of textures, enveloping the user in a luxurious embrace.

The S 64 Chair's long-standing reputation is a testament not only to its design but also to the superior craftsmanship it embodies. Each chair is a manifestation of meticulous detailing, where the pursuit of quality drives every aspect. The precision in the steel's curvature and the artistry in the cane weaving position the S 64 as both a functional item and an artistic masterpiece.

LE MILE's choice of the S 64 Cantilever Chair as the Chair of the Year 2024 goes beyond celebrating its design and historical significance. This selection is an acknowledgment of the chair's ability to surpass temporal and stylistic boundaries. It celebrates a creation that resonates with today's design sensibilities, striking a perfect harmony between innovation and tradition.

Today, the S 64 transcends its role as mere furniture to become a cultural icon. Its placement in galleries, high-end interiors, and design studios worldwide is not just a showcase of style but a reflection of its adaptability and timeless appeal. The chair's capacity to integrate seamlessly into diverse environments, from minimalist homes to eclectic offices, highlights its broad appeal.

Crowning the S 64 Cantilever Chair as 2024's icon, we celebrate not just its storied past but the future it continues to inspire. In this chair, we see the potential of design as a conduit for innovation, comfort, and aesthetic joy. The S 64, with its understated elegance, speaks volumes about the evolution of design and its future trajectory. It represents more than a seating solution; it's a journey through design history, a journey that LE MILE is thrilled to celebrate and share.

LE MILE invites its readers to view the S 64 Cantilever Chair not just as a piece of design history but as an ongoing source of inspiration.

Within its contours and lines lies a narrative of innovation, a tale of beauty, and a vision for the future of design.

discover more www.thonet.de
content produced by primeart Studios

Maison Francis Kurkdjian - Dawn + Dusk

New Collection
Maison Francis Kurkdjian
*Odes to Dawn + Dusk

written Sarah Arendts

In the labyrinth of Maison Francis Kurkdjian’s artistic vision, Paris is the soul-stirring muse behind the brand’s most iconic fragrances, Petit Matin and Grand Soir. Conceived in 2016 by the master perfumer himself, Francis Kurkdjian, these fragrances are vivid narratives capturing the city’s ephemeral beauty from the break of dawn to the depths of dusk.

“Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds.”

Petit Matin kicks off the olfactory journey with a burst of musky, citrus freshness that mirrors the pristine glow of Paris at daybreak. Imagine wandering through the silent streets, the city awash in a golden light, with the promise of adventure lingering in the air. This scent encapsulates that moment, blending notes of orange blossom, litsea cubeba, and lavender with a musky base of AmbroxanTM to create a fragrance that’s all about the joyous anticipation of a new day.

Maison Francis Kurkdjian
Grand Soir

As the day fades, Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds. It’s an amber, woody concoction that evokes the sensation of the city’s vibrant nightlife, its streets buzzing with endless possibilities. The initial notes of cistus labdanum, paired with lavender and cinnamon leaf, gradually give way to a warm, vanilla-amber base, enveloping the wearer in a sensuous embrace. It’s a scent that’s not just worn; it’s experienced, inviting you into the night with a promise of mysteries waiting to be unraveled.

Both, Petit Matin and Grand Soir are olfactory monuments to the moments that define the rhythm of Parisian life.

Through these creations, Maison Francis Kurkdjian offers an intimate glimpse into the city’s dual nature – its capacity for serene mornings and its penchant for enigmatic evenings. Each fragrance tells a story of time and place, capturing the essence of Parisian elegance and the transient beauty of everyday moments.

Maison Francis Kurkdjian
Petit Matin

Maison Francis Kurkdjian
Petit Matin + Grand Soir

Maison Francis Kurkdjian challenges the wearer to see Paris in a new light—to find beauty in the fleeting moments, from the first light of dawn to the allure of twilight.

all images
Maison Francis Kurkdjian, 2024

Tom Ford Summer 2024 Campaign

.new campaign
Tom Ford Summer 2024
Playful Rebellion

written Monica de Luna

Throwing out the old rulebook, Tom Ford's Summer 2024 collection campaign crash-lands into the fashion universe, proclaiming a revolution where elegance effortlessly mingles with spontaneous chic. With Robin Galiegue's visionary eye behind the lens and a cast of luminaries including Angelina Kendall and Ahmed Richards, the new campaign is a manifesto of glamour reborn.

Tom Ford dances to a rhythm of sleek spontaneity and unabashed self-expression.

TOM FORD
Summer 2024 Campaign

This season's narrative invitates us all to experiment and to redefine what glamour means on your own terms. Gone are the days when high fashion stood on a pedestal, distant and detached. Tom Ford's Summer 2024 campaign bridges that gap, making luxury accessible through a lens of joy and playfulness, with garments that promise not just to adorn but to amplify the wearer's essence.

The chosen muses for this campaign shot in Rio de Janeiro, embody the essence of this new era. Each model, with their unique allure, captures the spirit of Tom Ford's vision: a world where clothing is a canvas for self-expression, where elegance is spontaneous, and where fashion is an extension of one's identity.

Galiegue's photography injects an intimacy into the campaign, turning each shot into a conversation between the viewer and the viewed. It's a dialogue that speaks of the delicate balance between sophistication and a laid-back allure, of clothes that hang but hug, narrating stories of freedom and playful elegance.

Tom Ford takes us into a realm where the spotlight shines not on the clothes but on the personalities they enhance, where being seen is synonymous with being memorable.

Tom Ford's new campaign is a call to arms—or rather, a call to wardrobes—urging us to embrace our individuality, to find joy in the act of dressing, and to redefine elegance on our terms.

all images
TOM FORD
Summer 2024 Campaign, 2024

Ferragamo Red Leather 2024

.new collection
Ferragamo Red Leather
Exploring Sensuality + Tradition

written Monica de Luna

Launching into the fragrance fray, Ferragamo Red Leather rips open a fresh page in the men's scent narrative. This latest concoction is a slick fusion of Salvatore Ferragamo's legendary craftsmanship with a zesty twist of modern flair. It's a bold move, blending deep-rooted tradition with the pulse of now, all bottled up in a scent that whispers tales of elegance redefined for today's man.

Red Leather captures the essence of a man who navigates his path with authenticity, confidently embracing his desires with an ease that's both effortless and genuine.

Ferragamo
Red Leather 2024

Diving into this scent's heart is a wild ride — part discovery, part return to roots.

Red Leather is a nod to the raw power of red - the color of passion, effortless Italian cool, and undeniable sex appeal. This blend is an audacious concoction of aromatic, floral, and leather notes, mingling to spin a tale of complexity and energy that truly captures the vibe of the modern man.

Kicking off with a zing of ginger, bergamot, and mandarin, the opening notes hit you with a freshness bomb, blazing a trail like the crack of dawn's first light. This citrus blast is the ultimate hype man, hinting at the warmth and richness waiting to unfurl, leading you by the nose into the fragrance's beating heart.

At its essence, Ferragamo Red Leather gets deep with jasmine absolute, flirts with the understated chic of orris, and throws in a dash of rosemary's green vibrancy. This core is a mosaic of aromas, where floral meets aromatic in a dance that vibes with the raw power and zest of its components.

Grounding this sensory journey, the base hits with vetiver, sandalwood, and a smooth leather vibe. It's where the essence plants its roots in the gritty, smoky whispers of vetiver, melts into the lush embrace of sandalwood, and wraps itself in the raw, masculine hug of leather. This base is the bold signature of the fragrance's depth and intricacy, leaving a mark that clings to you like an echo of a memory, swathing you in a layer of allure and heat.

Ferragamo Red Leather pays homage to Ferragamo's artisanal legacy while defiantly stepping into the new, sculpted for the man who glides through life with natural confidence and a genuine spirit, crafting an innovative twist on sensual sophistication and understated luxury.

This scent resonates with those who cherish the subtleties of expert perfumery, those in pursuit of aromas that weave a narrative, and those who honor the sacred bond between timeless tradition and innovation.

Ferragamo
Red Leather 2024

Ferragamo
Red Leather 2024

Ferragamo's journey continues, evolving legacy with Red Leather, marrying excellence with innovation. It beckons men globally to embrace their desires, cloaked in the fragrance's distinct elegance and warmth.

all images
FERRAGAMO
Red Leather Launch, 2024

AMI Paris SS24 Campaign

.new collection
AMI Paris SS24 Springs Into Mystery
A Cinematic Campaign Unveiled

written Marcus Baumann

A suspenseful narrative unfolds within a Parisian studio, as AMI Paris introduces its Spring-Summer 2024 campaign with the artistic vision of Berlin-based photographer Luis Alberto Rodriguez.

The new campaign marks a deep exploration into the themes of human connection, showcasing love, friendship, and inclusivity as the core values of the brand. These themes are deeply rooted in AMI's philosophy and mirror the brand's commitment to nuanced elegance and accessible luxury, reflecting its Parisian heritage.

AMI Paris
Spring/Summer 2024
seen by LUIS ALBERTO RODRIGUEZ

Through the lens of mystery and elegance, AMI Paris' Spring-Summer '24 campaign beckons us to explore the intricate ties that bind us, all while draped in the timeless elegance of French fashion.

Rodriguez's second collaboration with AMI brings to life a series of enigmatic scenes, creating an atmosphere filled with tension and intrigue. The campaign's talents, portrayed by a close-knit group of individuals, navigate through a series of mysterious events, their solemn expressions adding to the overall sense of mystery. As they move from a car to a motel and then to a bedroom, each setting hints at the unfolding narrative, allowing viewers to draw their own interpretations of the drama.

The casting of top models, including Julia Nobis, Selena Forrest, and Sang Woo Kim, adds a layer of depth to the campaign, each bringing their unique presence to the cinematic portrayal. The Spring-Summer 2024 collection is a reflection of AMI's ongoing evolution under Creative Director Alexandre Mattiussi. Drawing inspiration from the minimalist aesthetics of the 90s, the collection reinterprets the brand's essentials, presenting a wardrobe that balances sharp silhouettes with fluidity. The collection thoughtfully navigates the realms of masculinity and femininity, offering men's and unisex pieces that celebrate individuality, while women's attire exudes feminine sensuality with poise.

AMI Paris
Spring/Summer 2024

AMI Paris
Spring/Summer 2024

AMI Paris
Spring/Summer 2024

AMI has embodied the city's signature elegance, sophistication, and simplicity. Alexandre Mattiussi's vision for the brand has always been to create a wardrobe that is articulate, comprehensive, and pragmatic, firmly rooted in the concept of friendship and the Parisian lifestyle.

This latest campaign takes us into a narrative-rich world where fashion intersects with storytelling, where every piece narrates a tale, and each scene subtly underscores the enduring allure of human connections.

all images
AMI Paris
Spring/Summer 2024

New Alexander McQueen Campaign by *Seán McGirr

.new campaign
Alexander McQueen
Enigmatic Rebirth with Seán McGirr

written Sarah Arendts

Alexander McQueen's latest campaign under the visionary helm of Seán McGirr is a testament to the brand's relentless pursuit of avant-garde excellence, blending the legacy of McQueen with a forward-thinking ethos. This campaign is a bridge between the iconic past and an innovative future, orchestrated with the precision and depth that has become synonymous with the McQueen name.

The scene is set within the mystical confines of an ancient pine forest, where an ethereal, Celtic ambiance pervades the air. It's a setting that feels as much a character in this narrative as the figures who traverse its landscape. Debra Shaw and Frankie Rayder, icons and longtime affiliates of the McQueen universe, embody the spirit of the campaign, their presence ethereal, almost otherworldly, amidst the natural grandeur.

Echoing the brand's penchant for the dramatic and the symbolic, Shaw and Rayder are adorned with chromed toy masks shaped like skulls, a homage to McQueen's long-standing motif. These masks play a pivotal role in the campaign's thematic exploration of identity and transformation. Through these metallic veils, the campaign delves into themes of hidden strength and the unveiling of an inner nobility, encapsulating the essence of McQueen's legacy of defiance and beauty.

(c) Alexander McQueen
seen Tommy Malekoff
art direction Edward Quarmby

A pivotal moment in this campaign is the reintroduction of Lee McQueen's original logo, redesigned for a new epoch. This gesture of renewal pays homage to the brand's roots while signaling a bold leap into the future, embodying the campaign's overarching narrative of evolution and continuity.

Captured through the lens of Tommy Malekoff, the campaign's visual narrative is as haunting as it is beautiful, with each frame meticulously crafted to convey the story's depth and complexity. Edward Quarmby's art direction further elevates the visual storytelling, creating a seamless blend of the conceptual and the aesthetic that is both captivating and thought-provoking.

This campaign marks a significant chapter in the McQueen saga and is a celebration of fashion's power to transcend the ordinary and touch upon the extraordinary.

McQueen's journey under McGirr's stewardship is a beacon for the future of fashion, a future that respects tradition while daring to defy conventions. This campaign, with its compelling narrative and striking imagery, serves as a reminder of the transformative power of fashion, of its ability to weave stories that resonate deeply with our collective consciousness.

(c) Alexander McQueen

(c) Alexander McQueen

Through McGirr's vision, McQueen continues to challenge, captivate, and inspire, proving once again that in the world of fashion, the past is not just a foundation but a springboard for endless innovation and rebirth.

Church's X Miu Miu 2024 *The 'Shanghai' Shoe

.new campaign
Church's X Miu Miu 2024
Classic Footwear for Modern Era

written Sarah Arendts

The Spring/Summer 2024 season ushers in a new chapter of sartorial elegance with the 'Shanghai' shoe, a collaboration between Church's and Miu Miu that redefines classic footwear for contemporary fashion enthusiasts.

credits

seen Lengua
talent Matilda Liedholm + Judith Shyambala
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu x Church´s

Church's storied heritage in shoemaking shines through the aged leather, a material that carries the weight of tradition, now reimagined with Miu Miu's unconventional touch through the introduction of canvas panels. This interplay of materials creates a visual and tactile contrast, embodying a luxury that's both lived-in and forward-thinking.

Lengua captures this essence in the campaign, with models Matilda Liedholm and Judith Shyambala portraying the duality of the 'Shanghai': their poise and relaxed stances mirror the campaign's blend of the organic with the contrived, the old with the new.

The conventional toe and heel of the shoe pay homage to time-honored designs, while the use of a rounded last speaks to a modern aesthetic, offering a silhouette that is as contemporary as it is classic. The color scheme, rooted in natural tones, adds a layer of warmth and approachability to the shoe.

Church's X Miu Miu's 'Shanghai' is a medium that carries the past into the present, bridging the gap with its design. The collection celebrates the equilibrium between the formal and informal, the old-world charm and the contemporary flair, offering a story with each step. It's a shoe that stands as a narrative in itself, a design that encapsulates the passing of time while standing firmly in the present.

Spring Denim with *COS

.new campaign
COS
Spring Denim 2024

written Amanda Mortenson

COS has stepped into the spring season with a bold statement, launching a new denim collection that seamlessly blends enduring design with an emphasis on quality + sustainability.

This range is a commitment to innovation in fashion, crafted with the future of the planet in mind.

Showcasing refined cuts, experimental washes, and deconstructed details, the collection puts a contemporary spin on classic denim silhouettes. It signifies COS's dedication to not only meeting the fashion needs of its customers but also addressing environmental concerns through thoughtful design and material choices.

A standout feature of the collection is the use of more sustainable fibers, particularly TENCEL™ Lyocell. This material, derived from renewable wood sources, marks a breakthrough in eco-friendly fabric technology. The process involves sourcing wood from certified forests and converting it into fibers in a way that recycles 99% of solvents and water, dramatically reducing environmental impact.

Furthering its commitment to sustainability, COS has also embraced Recycrom™, a revolutionary dye technology that creates colors from recycled textile waste. This innovative approach not only gives new life to otherwise discarded materials but also introduces a unique palette to the collection, including a distinctive grungy blue. Paired with classic dark-wash styles and inventive laser-etching techniques that feature botanical prints, the collection is a testament to COS's dedication to creative and sustainable fashion.

The design of the collection is as innovative as its materials. In womenswear, the focus is on directional cuts and elevated finishes. Pieces feature asymmetric hems, drawstring details, subtle whiskering, and raw-cut edges, each adding a contemporary edge to the garments. The collection also nods to 2000s nostalgia with matching sets of biker jackets and maxi-length skirts, while dresses with vertical seams showcase flared outlines for an elegant structure.

Menswear in the collection presents a relaxed yet sophisticated style. Jeans designed for comfort pair seamlessly with coordinating shirts and jackets, while statement looks feature layered styling. This blend of tailoring and heritage construction in menswear emphasizes the collection's focus on longevity, crafting pieces that are meant to last beyond fleeting fashion trends.

The COS Spring Denim Collection is a movement towards responsible and sustainable design. This line invites fashion enthusiasts to not only update their style but to join a broader narrative that values ecological mindfulness as much as aesthetic appeal.

COS DENIM
Spring 24 Campaign

The collection represents a significant step for COS, showcasing that stylish and sustainable fashion can coexist, paving the way for a future where fashion and environmental responsibility go hand in hand.

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(c) COS Spring 2024

Maison Kitsuné *Born a Flâneur

.new campaign
Maison Kitsuné Spring/Summer 2024
Born a Flâneur

written Amanda Mortenson

Paris, the timeless city of arts, the cradle of bohemian dreams and avant-garde elegance, finds itself once again at the heart of sartorial conversation.

Maison Kitsuné unveils its Spring 2024 campaign, a tribute to the city that never ceases to inspire. This season, it’s all about capturing the spirit of the flâneur, the quintessentially Parisian art of leisurely strolling through the city's vibrant streets, observing the tapestry of life unfolding in real-time.

In this first chapter of the campaign, Maison Kitsuné takes us on a journey through Paris' iconic landscapes. The brand reimagines the flâneur, not just as a literary figure but as a modern-day muse for the urban dweller. It's an invitation to slow down, to absorb the kinetic energy of the city, to find inspiration in the mundane and the magnificent that coexist in the Parisian alleys.

The collection itself is a masterclass in understated cool. It’s a blend of urban essentials that speaks to the heart of the city dweller. Heavy on denim, a tribute to the versatile fabric of the metropolis, the pieces range from Abstract Daisy prints to echoes of Japanese workwear. The preppy knits, slouched nonchalantly over pinstriped pieces, redefine classic tailoring.

In a bold move, Maison Kitsuné spotlights emerging talents Pierre de Maere and Lomijoh as the faces of this campaign. Pierre de Maere, one of 2023’s most captivating artists, brings his distinctive style and charismatic presence to the forefront. His debut album "Regarde-moi" has already created ripples worldwide, and his connection to Paris adds an authentic touch to the campaign. Originally from Belgium, Pierre’s affinity with Paris mirrors the journey of many artists who find solace and inspiration in this city’s embrace.

Lomijoh, a French-Cameroonian singer, infuses the women's collection with her rebellious spirit. Caught mid-stroll in the Parisian streets, she perfectly embodies the modern flâneur, mixing and matching key pieces from the season. The highlight? The poetic Floating Flowers print and a new crochet logo knit vest that are as much a statement of fashion as they are of independence and artistic freedom.

talent: Lomijoh

MAISON KITSUNÈ
Spring 24 Campaign *Born a Flâneur
talent: Pierre de Maere

The campaign celebrates a lifestyle, a philosophy, and an aesthetic that transcends geographical boundaries. Maison Kitsuné invites us all to wander, to explore, and to be part of the endless story that is Paris – and, by extension, the world.

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(c) Maison Kitsuné

Louis Vuitton Valentine's Day 2024

.new campaign
Louis Vuitton Valentine's Day 2024
Love in Luxe

written Amanda Mortenson

As Valentine's Day 2024 approaches, Louis Vuitton is enchanting the world of luxury with a special selection that marries the spirit of love with unparalleled elegance and whimsy. This year, LV offers a diversity of gift ideas, encompassing women’s and men’s leather goods, accessories, fine jewelry, or fragrances.

Each piece in the collection is a testament to Louis Vuitton's commitment to craftsmanship, style, and the celebration of love.

Unveiling its collection through four lively themes such Romantic Symphony or Sweet Surprises – Louis Vuitton is catering to every facet of love's expressions. Romantic Symphony plays a melody of sophisticated elegance with the timeless Alma BB bag, the stylish LV Circle Sunglasses, and the Keep My Heart bag in vibrant pink Monogram Vernis leather. Accompanying these are the Spell on You fragrance and Blossom Rings, each adding a fresh and gourmet touch to the theme.

In contrast, Sweet Surprises is a kaleidoscope of vivid colors and unexpected delights. It features the eye-catching necklace from the Color Blossom line, part of the Fine Jewelry collection, perfectly embodying the joy and vibrancy of love. The latest Coussin bag from the LV Remix collection in yellow Monogram Vernis leather and the Rosalie coin purse in pastel mauve offer a playful and colorful take on luxury accessories, appealing to those who favor a pop of color in their wardrobe.

Louis Vuitton's campaign for this collection stands out with its streamlined backdrop of atmospheric blue tones, where pets and patisseries by Maxime Frédéric add a layer of charm and humor. This creative approach underscores the essence of the collection. It's a reminder that the best gifts are those that bring a smile, a touch of whimsy, and a deep sense of personal connection.

The gift themes are stories of love, style, and personal expression. They cater to different tastes, preferences, and lifestyles, ensuring that there is something for everyone in this season of love.

all images (c) Louis Vuitton

.selected *MAGAZIN's Container DS

.selected
MAGAZIN's Container DS
Elevating Storage to an Art Form

written Sarah Arendts

Venturing into the dynamic realm of furniture design, MAGAZIN's Container DS Collection takes center stage as the editorial gem of 2024.

Personally curated by the tastemakers at LE MILE Magazine, this iconic collection, a result of MAGAZIN's longstanding collaboration with visionary designers, including Kuno Nüssli, reimagines the concept of furniture. Drawing from the robust, industrial charm of maritime containers, the Container DS series, designed by Kuno Nüssli, brings a bold and unique aesthetic to both living and workspaces. It’s a statement piece that transforms any room into a dynamic space for expression and creativity.

MAGAZIN Container DS
RAL 1013 Pearl White & RAL 6019 White-Green

The collection, a brainchild of a collaboration between MAGAZIN and some of the most forward-thinking designers of our time, challenges the norms of traditional furniture.

Drawing inspiration from the robust and unyielding aesthetics of maritime containers, the Container DS series is a bold statement in both form and function. This innovative series isn't just about storage; it's about redefining spaces, be it the coziness of a living room or the formality of an office setting. Each piece is a canvas, waiting to be adorned with personal touches, from elegant porcelain to eclectic office supplies.

Each piece is a meticulous blend of design and utility, echoing the textures of folded steel and the sleekness of modern architecture. The doors of the containers, designed with a precision that borders on the obsessive, seamlessly integrate into the unit, embodying a philosophy where design isn't just seen but felt.

The collection's versatility is showcased through its diverse range of models. The classic Container DS resonates with a timeless elegance, a chameleon adapting to and enhancing its surroundings. The flat version reimagines spatial utility, offering a sleek, expansive surface. The Container DS Klein, with its slender silhouette, introduces an element of sophistication, perfect for more intimate spaces. The grandeur of the Container DS Plus stands as a celebration of functional luxury, a testament to MAGAZIN's dedication to design that's both enduring and versatile.

The Container DS series is a narrative in itself, each piece telling its own story, a dialogue between the user and the space. It's about creating a personal relationship with our surroundings, where each item is not just a piece of furniture but a part of our daily lives, an extension of our personal style and ethos.

MAGAZIN Container DS
RAL 7032 Pebble Grey, RAL 1013 Pearl White & RAL 6019 White-Green

The Container DS collection invites us to celebrate the seamless blend of form, function, and enduring style. In this series, every piece tells a story, weaving together innovation and aesthetics into a harmonious fabric that redefines the essence of cupboard furniture.

discover more magazin.com

Carlos Alcaraz and Louis Vuitton

.new campaign
Louis Vuitton x Carlos Alcaraz
A Grand Slam of Style in a Trunk

written Abraham Cruzado

Paris, the city of lights, fashion, and now, an iconic fusion of sports and luxury. In a move that blurs the lines between athletic prowess and high-end fashion, Louis Vuitton has teamed up with Carlos Alcaraz, the powerhouse behind the 2022 US Open and 2023 Wimbledon victories, to craft a piece that's more than just a trunk – it's a treasure chest of memories and style.

This is a bespoke Malle Vestiaire, personalized to house Alcaraz's precious memorabilia and equipment. Drawing upon Louis Vuitton’s rich 170-year legacy in trunk-making, this masterpiece has been brought to life by seasoned artisans and is about crafting a legacy, one where grand slams meet grand style.

Louis Vuitton´s new Malle Vestiaire
in collaboration with House Ambassador and tennis champion, Carlos Alcaraz

Envision a trunk, its skeleton made of carefully selected wood, swathed in the classic Monogram canvas, a hallmark of Louis Vuitton's heritage. But here's the twist – it's adorned with a unique logo inspired by Alcaraz's glittering career, each stroke of the hand-painted exterior narrating a story of triumph and passion.

The inside of the trunk is as luxurious as its exterior, featuring five microfiber-lined drawers, each with a tactile natural cowhide handle, and a central drawer, a nod to the historic Secrétaire Linge trunks. It a walk down memory lane with compartments holding the very Nike shirt and shoes Alcaraz donned during his Wimbledon win, not to mention one of his trusty Babolat rackets.

But the Alcaraz-Louis Vuitton saga doesn't end here. The trunk is a cornucopia of the tennis star’s personal LV favorites – think a chic blue Louis Vuitton Speedy P9 Bag, a gift from none other than Louis Vuitton Men’s Creative Director Pharrell Williams, and those covetable LV x Nike AF1s. Sprinkled within are Louis Vuitton accessories: tennis balls, Horizon Light Up earphones, a portable LV Nanogram speaker, a Dopp Kit toiletry bag, and a Nice Mini vanity case. This trunk is a mini-universe, a blend of sport, music, and luxury travel, with Louis Vuitton City Guides for New York and London as cherries on top.

In Alcaraz's words, this collaboration with Louis Vuitton's artisans is a “great experience and a privilege.” The trunk isn't just a container; it's a capsule of his greatest moments and a showcase of his style.

(c) LOUIS VUITTON

The Malle Vestiaire will be available for personalization in the iconic Monogram canvas with a beige microfiber interior.

Miu Miu Upcycled Denim

.new campaign
Miu Miu's Upcycled Alchemy
Denim Reimagined

written Sarah Arendts

Miu Miu has always danced to the beat of its own drum, and in 2024, the beat is all about sustainable and upcycled chic with a nod to heritage.

The launch of Miu Miu's fourth limited edition Upcycled collection – featuring Denim and Patch bags – is a testament to the brand's enduring commitment to circular fashion. But that's not all. Miu Miu is also ushering in the Chinese New Year with an exclusive capsule collection that redefines festive elegance.

Miu Miu
Upcycled Denim and Patch bag
Adv Campaign

The Miu Miu Upcycled story, born in 2020, is about the narrative woven into each thread, the echoes of past lives that once adorned these fabrics. This collection, particularly the Denim line, is a homage to the enduring spirit of pre-2000 jeans. Sourced globally from denim connoisseurs, these pieces are chosen for their unique color, weight, and the intimate tales told by their fading patterns. Denim, a fabric celebrated for its durability and the beauty of its ageing, becomes the canvas for Miu Miu's creative expression.

Each garment, whether it's a reimagined wide-legged jean, a trucker jacket, or even the quaint bra tops and shorts, is a testament to the brand's dedication to circularity. The process is meticulous – preserving the outer seams before skillfully deconstructing and fashioning them into something new, yet familiar.

This is not just upcycling; it's a celebration of the garment's history, its journey, and its potential for a new narrative.

Drawing inspiration from the 1950s, Miu Miu reinterprets these vintage styles with a modern twist. Silk chiffon petals, facetted beads, and black crystals set in antique metal bring a touch of nostalgia, each painstakingly hand-sewn onto the garments.

And for the first time, the Upcycled project extends its arms to embrace bags. The Patch bag collection, crafted from leather remnants of previous Miu Miu designs, is an ode to the brand's legacy – transforming the existent into something extraordinary, rich with history and meaning.

The campaign, featuring actor Ever Anderson and model Huijia Chen, and captured by photographer Jet Swan, is a visual symphony of character and cloth. It's not just about the garments but the stories they tell and the personalities they embody. It’s a series of captured moments, each unique, each telling a different story.

MIU MIU
Upcycled Campaign

available now in select Miu Miu stores and on miumiu.com

Reflecting on its journey, Miu Miu Upcycled has evolved from its debut with 80 one-off dresses to collaborations with iconic brands and now, with the latest addition of bags. These collections, strictly limited in number, are treasures of sustainable luxury.

Reimagining Elegance *Prada Spring/Summer 2024

.new campaign
Prada Spring/Summer 2024 Campaign
New Era of Timeless Fashion

written Monica Mortenson

The new Prada Spring/Summer 2024 campaign, Days of Prada, stands as a vibrant testament to the enduring values and timeless elegance in an era often dominated by fleeting trends and fabricated narratives.

Under the visionary leadership of Miuccia Prada and Raf Simons, this campaign transcends the typical confines of fashion, weaving a narrative that celebrates the essence of style within the fabric of everyday life.

seen Willy Vanderperre
creative direction Ferdinando Verderi

PRADA
SS24 Campaign
cast Harris Dickinson, Kelvin Harrison Jr., Troye Sivan
(c) Prada

Central to Days of Prada is the reimagined concept of the fashion show. Traditionally a transient spectacle, Prada elevates it to a season-long narrative, transforming the runway into a rich ecosystem of meaning and diversity. This campaign delves into the dual nature of fashion – as both a personal badge of individuality and a communal symbol, merging momentary glamour with enduring style. It prompts a reflection on the integral role of fashion in our daily lives, skillfully blending the transient allure of the runway with the lasting impact of authentic style.

Capturing the soul of this campaign are the honest and pure portraits by photographer Willy Vanderperre. Each of the 40 models, a blend of familiar and new faces, is showcased in a balance of spontaneous intimacy and refined formalism. These portraits are form part of a collective narrative: they reflect the procession of the fashion show and engage in a broader conversation about fashion as a personal and communal expression.

Further enriching the campaign's narrative is Prada's foray into the world of cinema. Highlighting three internationally acclaimed actors – Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan – the campaign celebrates their unique personal characters. Here, fashion and personal narrative intersect, with each man portrayed not just as a model but as a protagonist of their own story.

This campaign reminds us that fashion is not an isolated art form but a collaborative journey, a collective profession enriched by the diverse stories it weaves together.

Let´s participate in a narrative that intertwines the personal with the universal, the ephemeral with the timeless, the individual with the collective.

This is the quintessence of Prada – a celebration of fashion's enduring power to tell stories and shape identities.

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PRADA Spring/Summer 2024 Campaign (c) Prada