SCHUELLER DE WAAL
*blue monday


january 019

Is your concentration gone ‘blu(e)rry’ ?
It is only natural as today is 21st of January, ‘Blue Monday’, officially the most depressing day of the year.

Blue Monday Schueller de Waal Fashion Capsule Collection 2019 le mile studios le mile magazine.gif

Depression is a natural state, blue is a beautiful colour, so the Amsterdam based design studio SCHUELLER DE WAAL [SDW] decided to do something with that instead of hiding underneath their desks. ‘Blue Monday’ marks the soft launch of their now launched SCHUELLER DE WAAL online shop. 

They’re kicking off with the SDW "Blue Monday” Capsule. A collection of shirts inspired by ‘Monday Blues Office Realness’. Referencing and re-interpreting the classic shirt the Shirt Capsule Collection offers a diverse range of fits in various high quality shirting fabrics. Playing with the proportions of classic shirt details serves for a quirky vision of corporate wear and offers you a look and feel in which you can bite Monday in the ass. 

Or at least look
good attempting
to do so.

credits_

art direction SDW
seen Lonneke van der Palen 
models Nadie Borggreve + Elisa van Joolen + Nathalie Haelermans + Ingeborg Meier + Benjamin Aerts 
hair + make up Bas Cornelis 

https://shop.schuellerdewaal.com