.BRAND DNA
*A Hole in One
Maison Kitsuné's New Golf-Inspired Collection Takes a Swing at Tradition

written Sarah Arendts

 

The game of golf might be steeped in tradition, but Maison Kitsuné is driving straight through the green with their latest collection, disrupting the norms with an unexpected twist on golfing style.

 

The acclaimed Paris-meets-Tokyo brand, famed for its inspirational Art de Vivre, has unveiled a golf-themed range – Maison Kitsuné Golf.

 
 
 
Maison Kitsuné Golf Campaign by Remi Ferrante LE MILE Magazine lemilestudios Campaign production collection male model
 
 
 
 

Maison Kitsuné defies golf traditions with their latest collection, Maison Kitsuné Golf, offering an audacious reinterpretation of golfing style. This line reinvents the typical golfing wardrobe, meshing kitsch and eclectic energy to deliver a maximalist rendition of golf club code. Elements of nineties utilitarianism are mixed with whimsical pastels, and a fresh logo captures the brand's unique spirit.

 
 
 
 
 

The Maison Kitsuné Fox icon gets a playful makeover, featuring on garments and accessories, adding a whimsical touch to the golfing green. The collection, photographed by Remi Ferrante at Escena Golf Club, seamlessly merges fashion and golf, a testament to the brand's disruptive ethos.

 
 
 
 
 

Created in 2002 by Gildas Loaëc and Masaya Kuroki, Maison Kitsuné is an artistic institution blending fashion, music (Kitsuné Musique), and coffee (Café Kitsuné). The brand's diverse offering and unique blend of influences have helped it carve a niche in the global fashion scene, foster a loyal fan base, and launch iconic artists. This collection underscores Maison Kitsuné's commitment to boundary-pushing creativity, symbolizing a fashion revolution even on the golf course.

 
 

credits
all images (c) Maison Kitsuné, 2023