Miu Miu L'Été 2024 Campaign

.new campaign
Miu Miu L'Été 2024
A Subversive Spin on Summer Classics

written Amanda Mortenson

Summer arrives with a whisper of rebellion at Miu Miu, as the brand unveils its L'Été 2024 collection—a defiant nod to bourgeois elegance through a contemporary lens.

This season, Miu Miu transforms classic summer staples into statements of subversive chic, proving once again that fashion is a playground for the bold.

Miu Miu L'ÉTÉ 2024
Lexie Liu
Adv Campaign

watch campaign film

Set against the gritty backdrop of New York City, the campaign, captured by Richard Kern, celebrates the beauty of imperfection. Kern's lens brings an intimate realism to the collection, placing each piece in the lived-in spaces of a kitchen, sitting room, and shower room. This setting not only grounds the campaign in authenticity but also accentuates the disruptive elegance of Miu Miu's designs.

The collection itself is a parade of contradictions that challenge the traditional narrative of summer fashion. Linen slips, Vichy checks, and floral tea dresses clash delightfully with disheveled twinsets and technical nylons. Each piece carries traces of the imperfect, the human, and the purposefully incorrect. It's a testament to Miu Miu's philosophy that beauty often lies in the unconventional, and strength in the unique.

Highlighting the diversity of Miu Miu’s vision, the campaign features a multidisciplinary cast including model Amelia Gray Hamlin, actor Jasmin Savoy Brown, content creator Emma Chamberlain, and singers Angel Haze and Lexie Liu. Each brings their own unique essence to the collection, further enhancing the narrative of individuality and self-expression that Miu Miu champions.

Beyond the ready-to-wear, Miu Miu introduces a dedicated swim and beachwear line as part of the L'Été 2024 collection. From bikinis to one-pieces adorned in sunny prints to puffy microminis paired with lightweight shirting, each piece promises to make a splash this summer.

read more on MIU MIU on LE MILE Digital

Miu Miu L'ÉTÉ 2024
Emma Chamberlain
Adv Campaign

Miu Miu L'ÉTÉ 2024
Amelia Gray Hamlin
Adv Campaign

The new Miu Miu's L'Été 2024 drop is all about the details—think the Wander bag in raw wicker and artisanal crochet-knit, and the playful Rivière sandals leading a footwear revolution. From Church’s x Miu Miu collabs to New Balance x Miu Miu kicks, tradition gets twisted with a fresh vibe. So embrace the eclectic; this is your call to play by your own fashion rules.

Miu Miu L'ÉTÉ 2024
Angel Haze
Adv Campaign

available now in select Miu Miu stores and on miumiu.com

ISSEY MIYAKE x New Balance *MT10O

.new vision
ISSEY MIYAKE x New Balance *MT10O
Crafting a New Vision for Athletic Footwear

written Monica de Luna

Striding into the future, ISSEY MIYAKE and New Balance disrupt the athletic wear scene with the MT10O, a bold redefinition of what running shoes can be.

Launching globally this June, this collaboration shatters conventions, blending ISSEY MIYAKE's radical design language with New Balance’s legacy in performance innovation.

ISSEY MIYAKE x New Balance
MT10O
Vibram technology

ISSEY MIYAKE x New Balance
MT10O in Black

Satoshi Kondo, the visionary behind ISSEY MIYAKE’s designs, reworks the New Balance MT10 from the ground up, infusing it with a philosophy of barefoot mobility and fluid physicality. The sneaker challenges the norms, designed for wearers who tread the edge of adventure and style.

The MT10O pairs high-tech functionality with high-fashion sensibility, featuring a sleek, breathable mesh intertwined with supple premium leather. Its streamlined laces and durable, abrasion-resistant touches amplify a minimalist aesthetic that doesn’t compromise on utility.

Underneath its stylish exterior, the MT10O is engineered for the trail yet refined for the cityscape. Its sole, crafted with Vibram technology for optimal grip, tackles diverse terrains with ease. The design’s minimal cushioning connects wearers closely to the ground, supported by a snug fit and a wide toe box that allows for natural foot dynamics.

Captured through the lens of Antoine Picard, the campaign for the MT10O transcends traditional footwear advertising, celebrating the shoe as a dynamic participant in the wearer’s lifestyle. Picard’s imagery, rich with movement and texture, encapsulates the fusion of performance and avant-garde aesthetics that the collaboration embodies.

ISSEY MIYAKE x New Balance
MT10O in Blue Green

ISSEY MIYAKE x New Balance
MT10O in White

The collaboration between ISSEY MIYAKE and New Balance is quite a declaration of how far fashion and function can travel together. The MT10O is made to move boldly, an emblem of what happens when two innovators collide to push the boundaries of design.

all images seen by Antoine Picard
(c) ISSEY MIYAKE x New Balance

Christian Louboutin BREIZCABA *The Artful Craft

.new collection
Christian Louboutin
The Artful Craft of BREIZCABA

written Amanda Mortenson

Each season, Christian Louboutin takes a bold leap into a design odyssey, honoring a region close to his aesthetic heart through his iconic tote collections. This year’s spotlight? Brittany.

The BREIZCABA is a felt declaration of Louboutin’s love for this French heritage-rich region—a place that tugs at his roots and fuels his creative fire.

The BREIZCABA encapsulates a narrative of history, personal connection, and cultural preservation. Christian Louboutin, renowned for his iconic red-soled shoes and a deep-rooted respect for craftsmanship, guides us through the rich mosaic of his familial ties to Brittany, a region that fuels his creative spirit.

Louboutin’s latest tote is a masterpiece of aesthetics, symbolizing a deep jump into the past while celebrating the traditional art forms of Breton culture. The bag is a vibrant tableau of decorative arts, featuring intricate embroidery and felt work that echo Breton costumes, all crafted from locally sourced materials. Each design element of the BREIZCABA tells a unique story through its colors, patterns, and the meticulous stitches that bind it.

What distinguishes the BREIZCABA is its authentic production process, deeply rooted in regional artisanship. The tote is meticulously crafted at the historic Le Minor workshop in Brittany, where artisans blend century-old techniques with Louboutin’s visionary design. This workshop is a guardian of Breton embroidery techniques, increasingly rare in today’s fast-paced fashion scene, ensuring each needlework detail adds to the tote’s allure and keeps a dying art alive.

Moreover, the BREIZCABA acts as a talisman, adorned with symbols of luck and spiritual motifs from Brittany. The Triskelion, an ancient Celtic symbol reinterpreted for the bag’s lining, represents life’s continuity and movement.

Christian Louboutin
BREIZCABA Bag

Christian Louboutin
BREIZCABA Bag

The initiative behind the BREIZCABA also reaches into the realms of philanthropy. A portion of the proceeds from sales supports the restoration of the Georges Delasalle gardens on the island of Batz, which were severely damaged by a recent storm. This philanthropic effort holds a special place in Louboutin’s heart and underscores his deep commitment to Brittany.

In today's world, where fast fashion often overshadows more thoughtful design, the BREIZCABA stands as a testament to the enduring value of crafted fashion. This tote embodies the idea that fashion is not merely about fleeting trends but about rich narratives, community, and connections to place. Christian Louboutin's latest offering is a piece of wearable art that weaves the essence of Brittany into a design fit for the contemporary landscape, bridging past and present in each thread.

watch
Artful Craft behind Christian Louboutin's Latest Tote BREIZCABA

Christian Louboutin
BREIZCABA Bag

Wes Anderson x Montclanc *100 Years of Meisterstück

.new campaign
MONTBLANC x Wes Anderson
Tribute to 100 Years of Meisterstück

written Monica de Luna

When Wes Anderson decides to celebrate the 100th anniversary of Montblanc’s Meisterstück, expect nothing short of a symphony of visual and narrative craftsmanship.

Iconic filmmaker Wes Anderson, known for his meticulous frames filled with pastel hues and symmetrical bliss, has woven a tale around what many consider the crown jewel of luxury writing instruments since its debut in 1924.

Rupert Friend + Maude Apatow

"For 100 years, the Meisterstück has captured millions of stories. [...] That’s why we invited Wes Anderson to put his own unique spin on the world of Montblanc [...] We are excited for the world to rediscover us in a new light."

Vincent Montalescot, Montblanc's CMMO

The setting? A fictional Montblanc headquarters, nestled atop the snowy peaks of Mont Blanc. Here, Anderson's film introduces us to a trio of intriguing characters—portrayed by Rupert Friend, Jason Schwartzman, and Anderson himself—who serve as our whimsical guides through this reimagined temple of craftsmanship.

The campaign is a portal into the culture of writing itself, rekindled in our digitized age. Anderson's distinctive flair for blending the quirky with the quaint transforms this promotional film into a celebration of storytelling, inviting viewers to reconnect with the tactile joy of handwriting.

watch the campaign film by Wes Anderson

Anderson’s narrative mastery turns the Montblanc Meisterstück into a protagonist of its own saga, rich with a century of penning profound stories. This strategic move is revealed through playful dialogue and meticulous set designs that are signatures of Anderson’s style. Each frame is a testament to intentional artistry, making the Meisterstück a gateway to a storied past and a storied present.

Accompanying the film, a series of campaign visuals and shorts feature a diverse cast including Maude Apatow and Waris Ahluwalia, who embody the timeless spirit of the Meisterstück. These visuals accentuate the main narrative and also broaden the scope of Montblanc's homage to the arts, reflecting the brand’s evolution into a purveyor of not just fine writing instruments but a lifestyle of refined creativity.

The campaign cleverly integrates other Montblanc treasures—watches, leather goods—amidst conversations about the pen’s pioneering attributes and the act of writing itself.

Anderson invites us to pause the digital scroll, to pick up a pen, and to remember the pleasure and intimacy of putting pen to paper. It’s a call to cherish the slow, thoughtful strokes of writing in an era rushing through communications.

Waris Ahluwalia

Rupert Friend

credits for images & film
(c) Montblanc / seen by Wes Anderson

AMIRI Core Collection *Californian Dream

.new campaign
AMIRI Core Collection
A Californian Dream

written Amanda Mortenson

The latest Core Campaign from AMIRI reframes the narrative of Californian fashion, presenting a studio-captured series that articulates the essence of the brand’s aesthetic.

Hart Lëshkina’s photography serves as a profound medium that explores the depth of black and white imagery, emphasizing texture and form over color.

seen Hart Lëshkina
styled Gro Curtis

Gro Curtis’ styling reinforces this narrative, selecting pieces that seamlessly blend AMIRI’s relaxed sophistication with innovative design elements. The collection showcases the brand’s iconic motifs—the MA emblem, Arts District logo, Bones, Shotgun distress, Bandana Paisley, and the '22' motif—as foundational, each adding layers of narrative to the minimalist presentation.

AMIRI's materials play a crucial role, bridging timeless fabrics like cashmere, cotton, and leather with groundbreaking techniques such as crochet mesh knitwear and denim jacquard. These materials are manipulated with precision, proving that luxury can maintain its allure without the crutch of color, thriving instead on its textural contrasts and meticulous construction.

AMIRI explores the fusion of heritage styles with forward-thinking silhouettes, affirming the collection’s role in shaping modern wardrobes. The garments are designed for aesthetic appeal and for their ability to anchor a lifestyle of understated luxury and innovation.

With this campaign´s concept, AMIRI creates a dialogue with its audience, suggesting that fashion can transcend the conventional boundaries of style and become a foundational element of personal identity and cultural expression.

all content
(c) AMIRI 2024

Fresh Chapter *CELINE Zouzou

.New Scent
A Fresh Chapter in CELINE Haute Parfumerie
*ZOUZOU with Esther-Rose McGregor

written Monica de Luna

In 2019, CELINE made an audacious leap into the olfactory world, spearheaded by none other than Hedi Slimane, whose vision for the brand's Haute Parfumerie Collection married the meticulous craft of a couturier with the legacy of French fragrance excellence.

The latest addition to this elegant olfactory lineage is 'Zouzou'—a name as playful as its scent is profound, adding a twelfth dimension to the already vibrant collection.

(c) CELINE
Photo by Hedi Slimane

(c) CELINE
Photo by Hedi Slimane

Zouzou stands out. Aligned with the daytime wear, it shares the spotlight with the likes of 'Parade' and 'Saint-Germain-des-Prés', yet carves its own niche. This perfume is a narrative of youth—mischievous and inherently Parisian.

Hedi Slimane's olfactory journal—a treasure trove of sensory blueprints—serves as the cornerstone for Zouzou. Here, Slimane delves into his extensive background in photography and fashion to distill the essence of youthful allure reminiscent of the 60s' most enchanting figures. From the rebellious grace of Françoise Sagan to the boyish charm of Jean Seberg in Jean-Luc Godard's cinematic adventures, Zouzou encapsulates an ideal of eternal adolescence.

As CELINE forges new paths in fashion and fragrance, Zouzou emerges as a symbol of youthful energy and exquisite craftsmanship, encouraging wearers to craft their own stories within its evocative notes.

(c) CELINE
Esther-Rose McGregor photographed by Hedi Slimane

Crafted around the core notes of benzoin and tonka bean, the fragrance exudes a balmy sweetness tempered by the sophisticated, earthy undertones of patchouli and labdanum. Vanilla and musk extend the powdery, soft trail of the perfume, ensuring that its presence, while muted, is unmistakably profound.

The design of Zouzou's bottle is crafted by Slimane, the rectangular vessel is a modern homage to the historical grandeur of French glassmaking. Its sharp-edged fluting and a faceted black lacquered cap echo the understated luxury of Art Deco, while the transparent glass showcases the perfume’s amber-gold hue, reflecting each note's complexity.

Moreover, the packaging of Zouzou is as meticulous as its contents. Encased in a 'grain de poudre' textured paper, embossed to mimic the stately 17th-century moldings, the box is inspired by the opulent woodwork of the Hôtel Colbert de Torcy, the prestigious site of CELINE’s Parisian ateliers.

Each detail of Zouzou’s presentation aligns with CELINE’s iconic ‘Triomphe’ emblem, inspired by the Arc de Triomphe’s linked "C"s seen by founder Céline Vipiana in 1971.

This emblem marks Zouzou as part of CELINE’s rich legacy.

Zouzou is a fusion of youthful exuberance and the refined elegance of French haute parfumerie. It offers a sensory journey that intertwines the fresh spirit of youth with sophisticated artistry, inviting wearers to explore a modern yet nostalgic experience.

Scarlett Johansson *Prada Galleria

.new campaign
Scarlett Johansson stars in Prada’s Latest Campaign
The Art of Reinvention

written Sarah Arendts

Scarlett Johansson redefines the spectacle of the screen in her latest collaboration with Prada, turning the streets of New York into a stage for self-discovery and sartorial expression. The campaign is a cultural dialogue, where Johansson, donning the timeless Prada Galleria, delves into the depths of persona and performance.

PRADA Campaign

Talent Scarlett Johansson
Director Jonathan Glazer
Creative Director Ferdinando Verderi

Scarlett Johansson and Prada: Portraits of Transformation
(c) PRADA Campaign

Under the sharp eye of Jonathan Glazer, this visual feast blurs the lines between the cinematic and the real, capturing Johansson as she navigates the complexities of her craft. Each frame is a study in contrast—a dance of the intimate and the expansive, the actor and the character, the narrative and the narrator.

Johansson’s method is meticulous, her execution flawless. She rehearses lines with a chameleon-like adaptability, each phrase a different shade of emotion, each gesture a different story. This isn’t just acting; it’s alchemy—transforming words into worlds, emotions into experiences. Through Glazer’s lens, we see the gears of this intricate machine at work, with Johansson as its beating heart.

A testament to the power of fashion and film as mediums that not only reflect but reshape reality.

(c) PRADA Campaign

The Prada Galleria isn’t merely an accessory in this campaign; it’s a protagonist. It transitions seamlessly with Johansson, echoing her every move and mood. Here, Prada elevates the handbag from a functional piece to a symbol of craft, a constant companion through the shifts of everyday life and the transformations of a performer.

As Johansson steps off set and onto the city streets, the campaign takes a narrative leap. The transition from a controlled, staged environment to the unpredictability of real life mirrors the dualities that Prada loves to explore: the visible and the invisible, the surface and the depth, the persona and the person.

The campaign is a narrative in its own right, a story of discovery and design where Scarlett Johansson and the Prada Galleria navigate the fluid boundaries of identity and artistry.

(c) PRADA Campaign

Bloom Lenses *YUN x LE MILE

.new campaign
YUN x LE MILE
Flower Dance Fusion

written Monica de Luna

LE MILE and YUN orchestrate a visual ballet with the ‘Flower Dance Collection’ for Spring/Summer 2024, a choreography that marries the ephemeral beauty of spring with bold, contemporary design.

These frames are the looking glasses into the soul of the season. Enter Lei, Wells, and Elvan – three silhouettes that dare to redefine the face of modernity with a whispered homage to the past. The Otto II joins this line-up as a crescendo, reimagining its predecessor with a new size and refined detailing, proving that true style is not about reinvention but reinterpretation.

Captured through the lens of LE MILE creatives, the Spring/Summer 2024 campaign is a tableau of texture and hue. Here, models are immersed in a narrative where flora and fashion are intertwined, reflecting the joy and jubilance of spring’s arrival.

The cast of faces is as diverse as the blossoms of spring, each model bringing a unique energy to the frame, showcasing YUN’s celebration of individuality. This is a collection that stands resolute against the homogeneity of trends, an ode to the unique beauty found in diversity.

An eyewear anthology that speaks to the renegades and the romantics alike.

YUN's commitment to sustainability weaves through the collection like a green thread. These pieces are crafted to be cherished beyond the fleeting moments of seasonal change – a counterpoint to the throwaway culture of fashion, promising longevity in style and substance.

The visual storytelling by LE MILE is audacious, every element a deliberate stroke on a canvas where fashion becomes an act of rebellion. The folds of fabric, the arresting gaze behind the lenses, the botanicals in grasp – each a piece of a narrative that champions the arrival of a new vision for the spring.

Through the ‘Flower Dance Collection’, YUN and LE MILE Magazine extend an invitation to view the world not as it is, but as what it could be – a place of boundless creativity and transformative beauty.

It's a defiant call to the bold, to those who wear their identity as an extension of their vision.

watch show
YUN
FLOWER DANCE COLLECTION

all images + film
(c) YUN / lemilestudios

Valentino Garavani VSLING Bag

.iconic
Valentino Garavani VSLING Bag
Timeless Elegance

written Amanda Mortenson

This season, Valentino Maison places its iconic Valentino Garavani VSLING bag in the center stage, illuminating its timeless allure and enduring elegance.

With its ultra-wearable silhouette, the VSLING bag has firmly established itself as a mainstay accessory, renowned for its seamless versatility and impeccable craftsmanship.

actress Samara Weaving directored by Caroline Gaimari

Whether held by its top handle or worn closely cross-body, the VSLING bag embodies the essence of contemporary living—an effortless companion for a life without boundaries or rules, effortlessly transitioning from day to night with grace and poise.

At the heart of the bag lies the iconic VLogo Signature, a symbol that seamlessly integrates into the bag's design while commanding attention. Characterized by clean lines, 70s-inspired modernism, and pure shapes and volumes, the VLogo Signature epitomizes the Maison's aesthetic ethos. It enriches the bag, infusing it with a rich heritage of individuality, craftsmanship, and storytelling.

This Spring season, the VSLING bag takes center stage, infusing ready-to-wear collections with its heritage appeal. In a captivating new story featuring actress Samara Weaving amidst the streets of Paris, the VSLING bag emerges as the seasonal star, embodying adaptability and effortless chic.

Available in a spectrum of colors, from vibrant hues to subtle poudre and classic black, the VSLING bag is accessible in boutiques worldwide and online at Valentino.com

all content
(c) VALENTINO 2024

.selected *S 64 Cantilever Chair

.selected
Thonet S 64 Cantilever Chair
Chair of the Year 2024

written Sarah Arendts

Thonet´s S 64 Cantilever Chair by Marcel Breuer stands as a towering achievement in modern design, captivating the imagination with its groundbreaking style. As 2024 unfolds, LE MILE is excited to honor this legendary piece as the 'Chair of the Year'.

THONET
S 64 Cantilever Chair

This recognition highlights its enduring charm and transformative influence on contemporary design aesthetics.

Born out of Marcel Breuer's visionary genius in 1929/30, the S 64 Cantilever Chair redefined the very essence of seating. A vanguard of the Bauhaus movement, Breuer shattered norms with a design that married minimalist aesthetics with practical utility. The chair's groundbreaking cantilevered structure was not just a deviation from the norm but a bold foray into modernist innovation.

The S 64 Cantilever Chair distinguishes itself through a harmonious blend of form and function. Breuer's design philosophy centered on the essential attributes of a chair: comfort, stability, and sophistication. The chair's chromed steel frame forms a graceful arc, challenging gravity with its illusion of weightlessness. The seat and backrest, crafted from premium materials like leather or cane, offer a soothing juxtaposition of textures, enveloping the user in a luxurious embrace.

The S 64 Chair's long-standing reputation is a testament not only to its design but also to the superior craftsmanship it embodies. Each chair is a manifestation of meticulous detailing, where the pursuit of quality drives every aspect. The precision in the steel's curvature and the artistry in the cane weaving position the S 64 as both a functional item and an artistic masterpiece.

LE MILE's choice of the S 64 Cantilever Chair as the Chair of the Year 2024 goes beyond celebrating its design and historical significance. This selection is an acknowledgment of the chair's ability to surpass temporal and stylistic boundaries. It celebrates a creation that resonates with today's design sensibilities, striking a perfect harmony between innovation and tradition.

Today, the S 64 transcends its role as mere furniture to become a cultural icon. Its placement in galleries, high-end interiors, and design studios worldwide is not just a showcase of style but a reflection of its adaptability and timeless appeal. The chair's capacity to integrate seamlessly into diverse environments, from minimalist homes to eclectic offices, highlights its broad appeal.

Crowning the S 64 Cantilever Chair as 2024's icon, we celebrate not just its storied past but the future it continues to inspire. In this chair, we see the potential of design as a conduit for innovation, comfort, and aesthetic joy. The S 64, with its understated elegance, speaks volumes about the evolution of design and its future trajectory. It represents more than a seating solution; it's a journey through design history, a journey that LE MILE is thrilled to celebrate and share.

LE MILE invites its readers to view the S 64 Cantilever Chair not just as a piece of design history but as an ongoing source of inspiration.

Within its contours and lines lies a narrative of innovation, a tale of beauty, and a vision for the future of design.

discover more www.thonet.de
content produced by primeart Studios

Salone del Mobile 2024 - Milan in Revolt Where

Milan in Revolt
Salone del Mobile 2024
Edition Breaks All Design Rules

written Monica De Luna

Milan, once again, transformed into the epicenter of global design innovation this April, with Salone del Mobile 2024 unfolding as a radical tableau of future-forward ideas and partnerships that blur the lines between disciplines. The week was about statements—each exhibit a manifesto, each piece a pronouncement of the world to come.

Patrick Carroll for JW Anderson
This year, JW Anderson's collaboration with Patrick Carroll was shrouded in an aura of mystery, hinting at a collection where furniture might just be as wearable as it is livable. A convergence of fluid forms and experimental materials, the collection likely challenged our perceptions of space and function, pushing the boundaries of what we expect from interior environments.

Patrick Carroll for JW Anderson
courtesy JW Anderson

Jonathan Anderson + Patrick Carroll
courtesy of JW Anderson

James Bantone x UGG
Comfort met couture in the plush confines of the James Bantone x UGG exhibit. Known for bending narratives and textiles, Bantone reimagined UGG’s iconic coziness into an art form, presenting installations that invited touch, interaction, and a rethinking of softness in our lives and spaces.

Harry Nuriev x Poltronova
Iconic for his use of vivid, often surreal color palettes, Harry Nuriev’s collaboration with Poltronova was a visual feast, echoing with the spirits of past and future. This partnership brought a collection that felt like a flashback set in fast-forward—retro silhouettes bursting with techno-color dreams.

Salone del Mobile 2024 was about proposing new ways of seeing, feeling, and interacting with our environment.

James Bantone x UGG
James Bantone

Harry Nuriev x Poltronova
Harry Nuriev

‘Design Ancora’ by Gucci transports you through time, with its showcase at the Via Montenapoleone flagship being a masterful reawakening of Milanese design traditions. It’s a space where the heritage of Italian aesthetics is seamlessly woven with the present, inviting you into Gucci’s vision of enduring design.

‘Design Ancora’ by Gucci
courtesy of GUCCI

Gucci's 'Design Ancora' redefines timeless elegance, weaving the threads of historical opulence with the bold strokes of contemporary design.

Hermès’ 'Topographie de la matière' weaves a tale of texture and essence, a profound exploration that speaks to the brand’s deep-rooted dedication to the art of fine materials. Each piece in this collection stands as a silent narrative, offering an understated yet poignant perspective on the luxury of design.

‘Topographie’ Hermès
courtesy Hermés

All collaboration and installation were a portal to future possibilities, where design transcends its traditional roles and becomes a medium for cultural and conceptual discourse.

This year, Milan hosted a revolution in thought and form, making us all partakers in the avant-garde. Thank You!

Louis Vuitton Voyager - Prefall 24

.new collection
Cultural Confluence with LOUIS VUITTON
Voyager Prefall 2024 Collection

written Sarah Arendts

In the neon-lit embrace of Shanghai, Louis Vuitton unfurled its Prefall 2024 collection, transforming the Long Museum—a behemoth of contemporary architecture—into a pulsating heart of fashion futurism.

Nicolas Ghesquière, the relentless innovator at LV's helm, marked a decade of his creative leadership with a collection that was less about clothes but more about cultural synthesis, delivered with a punchy verve characteristic of today's new romanticism.

The collection—a manifesto of maximalist expression—echoed the electric youth of China, defiant in its splashes of color and radical silhouettes. Ghesquière, known for his keen ability to splice DNA of different eras, presented a line that felt like a rebellious rendezvous between historical finesse and bold, contemporary audacity.

A collision of times and textures played out across the runway, where the past was not merely referenced but vivaciously reanimated. Classic Louis Vuitton motifs were reinterpreted with an almost irreverent glee, their storied elegance disrupted by strikingly modern interventions. Sun Yitian, the prodigious Chinese artist, lent her fantastical creatures to the mix, infusing the collection with a sense of whimsy and wonder that challenged the very notion of what luxury fashion should embody.

The catwalk was a kinetic field of tension—short hemlines clashed against long drapes in a choreographed dance of divergence. Here, Ghesquière’s genius lay in his ability to maintain harmony amid chaos, crafting pieces that felt both spontaneously crafted and intricately deliberate.

Amid the sartorial spectacle, the accessories stood as bold punctuation marks. The Petite Malle and the newly debuted Slim Trunk became portable relics of a brand perpetually in flux, yet unwavering in its commitment to craftsmanship. These pieces encapsulated the narrative thrust of the collection—heritage reworked into a new, dynamic lexicon of style.

see the show

The Voyager show was a conversation through the threads and textures of time. Louis Vuitton's Prefall 2024 in Shanghai spun a new web of possibilities. Under Nicolas Ghesquière, fashion transcends, challenges, and captivates, morphing into a vivid force in our rapidly shifting world.

all content
(c) Louis Vuitton

Born in Oasi Zegna - Book

.book release
Born in Oasi Zegna
When a Book Is More Revolution Than Paper

written Alban E. Smajli

Chidozie Obasi, in collaboration with Rizzoli New York, has unleashed a lush manifesto that bleeds green—Born in Oasi Zegna. It's a tome that sits pretty on a coffee table and a radical vision printed on paper, a siren call from the wilderness to our urban jungles, urging a seismic shift back to nature, intertwined with the finesse of high art.

The setting is the sprawling Oasi Zegna, a vast natural reserve nestled in the Italian Biella Alps, founded by Ermenegildo Zegna. Early in the last century, beside spinning wool; Zegna was spinning a new kind of gold—green gold. Over half a million trees planted in a quest to forge an oasis where enterprise, humanity, and nature thrive in harmony. This legacy, cultivated by generations, is not just surviving; it’s thriving.

Obasi's Born in Oasi Zegna defies the traditional bounds of what a book can do. It’s a historical capsule, a playbook for the future, and a visual epic that starts with a seed and sprawls into an ideology. Its pages are a loop of seasons—timeless, almost otherworldly—each turn immersing you deeper into a vivid collage of images, sketches, and echoes from the past.

credits to the book
publisher Rizzoli New York
creative director Laura Decaminada
text Chidozie Obasi
illustrations Paolo Bacilieri, Cecilia Carlstedt, Giuseppe Ragazzini

Born in Oasi Zegna
Book Design

The book’s design is a sensory feast—think textures that make your fingertips buzz, colors that pop like spring after a long winter, a tangible symphony of visuals that beckon you to see, feel, think, and connect. This is where aesthetics meet ethics in a beautiful, bold union.

This April, Born in Oasi Zegna takes root in Milan, transforming from static print to a dynamic, living entity. The city’s historic Piazza Duomo will see new green spaces, donated as the first step in a global initiative to replicate the Oasi ethos worldwide. It's a move that screams the urgency of sustainable respect and the critical role of urban green lungs in bridging our lives with the rhythms of the natural world.

Culminating during Milan Design Week, the book transforms into an experiential beast. The ZEGNA Headquarters will morph into an immersive installation, pulling the outside in. Visitors will wander through a constructed wilderness, each step a page, each corner a narrative spun from the Oasi itself, blending the physical with the fantastical.

Born in Oasi Zegna is a call to arms and turning heads, changing minds, and maybe, just maybe, changing the world.

Dive in, the revolution is printed: available exclusively at ZEGNA stores and zegna.com

all images
Born in Oasi Zegna, 2024

NOMOS *Color Revolution

.new collection
NOMOS Glashütte Color Revolution
31 Shades of Time

written Amanda Mortenson

NOMOS Glashütte, synonymous with precision and modern aesthetics, has unveiled its classic Tangente model in an array of 31 different hues, marking a vibrant turn in its design philosophy.

The Tangente 38 Datum – 175 Years Watchmaking Glashütte collection revitalizes the iconic model, which has remained unchanged for over three decades, with vivid color compositions. Each limited edition timepiece, set at 175 units, adheres to the highest chronometer standards.

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NOMOS Glashütte launches 31 vibrant Tangente colors, each uniquely crafted for modern elegance.

Color embodies individuality, the future, and life's vibrancy. Boldly reimagining an iconic design carries risks, yet the Tangente 38 Datum retains its impeccable standards, now enhanced by a spectrum of hues inspired by a deep love for fine watchmaking. This series maintains the renowned quality of the brand and infuses the watch world with personality and joy.

Each piece in this collection carries a distinct name and story, ranging from Ariel's serene blues to Zirkus' bold reds, and from Haifischgrau's sleek grays to Schlossgrün's deep greens. This array ensures that there is a perfect match for every individual, offering a watch that is a timekeeper—and a personal expression.

Emphasizing the accessibility of mechanical watch joy, NOMOS Glashütte has priced these colorful, limited edition timepieces below the standard model.

At the core of each Tangente 38 Datum is the hand-wound DUW 4101 caliber, a testament to in-house engineering, regulated to chronometer standards and featuring the NOMOS Swing System. This caliber is renowned for its integrated date mechanism, which places the date window prominently on the dial, often highlighted with colors that resonate with the watch’s overall aesthetic.

NOMOS Glashütte
Splashes of Style: 31 New Tangente Colors

With this launch, NOMOS Glashütte celebrates 175 years of watchmaking excellence by presenting a watch for each day of the month—31 pieces that do more than measure time; they celebrate it. Each color and watch pays tribute to the legacy and craftsmanship of Glashütte, honoring its rich history while stepping boldly into a future of vibrant diversity.

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(c) NOMOS Glashütte, 2024

Scarosso x Brooks Brothers - Footwear

.new collection
Scarosso x Brooks Brothers
Unite for Exclusive Footwear Capsule Line

written Amanda Mortenson

When tradition marries innovation, the result is not only a product but a narrative woven with threads of heritage and threads of tomorrow!

This narrative is brought to life in the latest collaboration between Brooks Brothers, America’s oldest apparel brand, and Scarosso, the maverick Italian shoemaker renowned for its artisanal craftsmanship. Together, they present a capsule collection that redefines the boundaries of classic footwear.

Scarosso x Brooks Brothers
Edward Burgundy

Scarosso x Brooks Brothers
Harry Black

Their collaboration blends the relaxed elegance of Brooks Brothers’ preppy aesthetic with the meticulous attention to detail that Scarosso is celebrated for. The collection comprises four distinct styles, each designed to cater to the modern man who values a sartorial nod to classic influences while standing firmly in the present. From rubber-soled loafers that whisper of laid-back yacht days to sleek, polished derbies that command respect in the boardroom, each pair promises versatility and style.

The standout piece might just be the all-white sneaker, a nod to contemporary trends and a testament to timeless style. Adorned subtly with the Brooks Brothers logo, these sneakers serve as a canvas of modernity set against the backdrop of tradition. The collection also features burgundy penny loafers and dark navy tassel loafers, each piece telling its own story of elegance and ease.

This collection looks back at the rich histories both brands share and is also about moving forward. Each shoe is crafted in Italy, ensuring every stitch embodies the 'Made in Italy' promise of quality and sustainability. Scarosso’s commitment to local manufacturing processes and transparency blends perfectly with Brooks Brothers’ legacy of innovation and quality.

Scarosso x Brooks Brothers
Ugo White

Scarosso x Brooks Brothers
Leandro Navy Suede

Brooks Brothers has long been a staple in the wardrobes of those who veer towards understated luxury. On the other hand, Scarosso has carved a niche for itself with its direct-to-consumer model that disrupts traditional retail with a sharp focus on quality and affordability.

Priced between €250 and €310, the Brooks Brothers x Scarosso collection combines accessibility and luxury, available exclusively on their European e-commerce sites and select boutiques. This distribution strategy ensures the pieces reach aficionados of fine craftsmanship without compromising exclusivity.

The collection bridges the gap between casual and formal wear, underscoring fashion's ongoing evolution and the importance of heritage in modern design. It´s a tribute to the art of living one's legacy through exceptional footwear.

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content produced by primeart Studios

Maison Francis Kurkdjian - Dawn + Dusk

New Collection
Maison Francis Kurkdjian
*Odes to Dawn + Dusk

written Sarah Arendts

In the labyrinth of Maison Francis Kurkdjian’s artistic vision, Paris is the soul-stirring muse behind the brand’s most iconic fragrances, Petit Matin and Grand Soir. Conceived in 2016 by the master perfumer himself, Francis Kurkdjian, these fragrances are vivid narratives capturing the city’s ephemeral beauty from the break of dawn to the depths of dusk.

“Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds.”

Petit Matin kicks off the olfactory journey with a burst of musky, citrus freshness that mirrors the pristine glow of Paris at daybreak. Imagine wandering through the silent streets, the city awash in a golden light, with the promise of adventure lingering in the air. This scent encapsulates that moment, blending notes of orange blossom, litsea cubeba, and lavender with a musky base of AmbroxanTM to create a fragrance that’s all about the joyous anticipation of a new day.

Maison Francis Kurkdjian
Grand Soir

As the day fades, Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds. It’s an amber, woody concoction that evokes the sensation of the city’s vibrant nightlife, its streets buzzing with endless possibilities. The initial notes of cistus labdanum, paired with lavender and cinnamon leaf, gradually give way to a warm, vanilla-amber base, enveloping the wearer in a sensuous embrace. It’s a scent that’s not just worn; it’s experienced, inviting you into the night with a promise of mysteries waiting to be unraveled.

Both, Petit Matin and Grand Soir are olfactory monuments to the moments that define the rhythm of Parisian life.

Through these creations, Maison Francis Kurkdjian offers an intimate glimpse into the city’s dual nature – its capacity for serene mornings and its penchant for enigmatic evenings. Each fragrance tells a story of time and place, capturing the essence of Parisian elegance and the transient beauty of everyday moments.

Maison Francis Kurkdjian
Petit Matin

Maison Francis Kurkdjian
Petit Matin + Grand Soir

Maison Francis Kurkdjian challenges the wearer to see Paris in a new light—to find beauty in the fleeting moments, from the first light of dawn to the allure of twilight.

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Maison Francis Kurkdjian, 2024

Tyler, The Creator *Louis Vuitton

.cew capsule
Louis Vuitton Spring 2024 Men
Tyler, The Creator´s Visionary Twist

written Sarah Arendts

Louis Vuitton and Tyler, The Creator orchestrate a symphony of style, unveiling a Men’s Capsule Collection that blurs the lines between high fashion and high voltage creativity.
With Pharrell Williams' vision casting long shadows, Tyler, The Creator steps into the atelier, bringing with him a whirlwind of chromatic pastels, hand-drawn monograms, and a flair for the dramatic.

Pharrell Williams shares,

“Tyler and I, we’ve woven our dreams into designs for years. This chapter with Louis Vuitton? It’s us, unfettered and unleashed.”

Envisioned through the lens of Tyler, The Creator, the collection introduces the Craggy Monogram, a visual feast of liquefied luxury meeting whimsical design. Each piece serves as a canvas for Tyler’s imagination, where Airedale Terriers play among daisies, and creamy pastels paint a narrative of spring’s eternal rebirth.

Tyler, diving into his process, reveals,

“It’s about creating pieces that are me, through and through. That chessboard? It’s a piece of my heart, sketched and brought to life. This collaboration felt like a journey of discovery, with Pharrell and Louis Vuitton as my guides into the world of fashion alchemy.”

The collection itself is a parade of paradoxes: chocolate down jackets that whisper tales of vanilla windbreakers, denim ensembles that wink at preppy knitwear. It's here that Tyler's vision of a spring palette comes alive, weaving through a spectrum of designs that defy convention.

Footwear and accessories echo the collection's ethos, transforming traditional luxury with a twist of Tyler, The Creator’s unique essence.

As the Spring 2024 collection cascades into the world, it does so as a testament to the transformative power of collaboration. Tyler, The Creator and Louis Vuitton deliver not just garments, they deliver gateways to new dimensions of style, where each piece from the Capsule Collection is a conversation and each design a dialogue with the daring.

This collaboration between Tyler, The Creator and Louis Vuitton reshapes what we thought we knew about fashion narratives. It's a bold step into a season where creativity and craftsmanship collide, offering not just pieces to wear, but statements to live by. They're delivering a new lexicon of fashion, one where every item is a key to expressing personal style.

Spring 2024 is here, not to tell us how to dress, but to remind us of the power inherent in personal choice and creative expression.

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LOUIS VUITTON
SPRING CAPSULE COLLECTION 2024

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(c) LOUIS VUITTON, LOUIS VUITTON Spring Men´s Capsule 2024

designed by TYLER, THE CREATOR
seen by LUIS PEREZ

Rokh x H&M - The Radical Remix

.new collection
Rokh x H&M
The Radical Remix

written Amanda Mortenson

Forget everything you thought you knew about fashion collaborations. The game has officially changed with the arrival of Rokh x H&M, a partnership that doesn't just push boundaries—it obliterates them. This isn't your run-of-the-mill team-up; it's a bold, defiant reimagining of what our wardrobes can signify, courtesy of Korean design prodigy Rok Hwang.

Ann-Sofie Johansson, H&M’s beacon of creativity, can barely contain her excitement. "Rok Hwang’s vision with Rokh has captivated the fashion world, earning acclaim for his audacious tailoring and redefinition of classic femininity," she enthuses. "This collaboration is a bridge between his distinctive craftsmanship and our broad audience, serving up high fashion with a twist."

portrait
Rok Hwang + Ann-Sofie Johansson

This collection is a playground of innovation, where the mundane is made extraordinary. Picture a trench coat, but not as you know it: double-layered, daring, different. Or an oversized blazer, redefined with a metallic belt that demands attention. The menswear too refuses to conform, with pieces that subtly critique corporate attire while inviting personal expression.

Accessories, from a logo-emblazoned leather suitcase to mules with bolt heels, are anything but accessories in this collection—they're statement pieces, integral to the narrative of redefinition and personal expression.

It's a fusion of Rok Hwang's innovative spirit with H&M's global reach, offering a fresh perspective on timeless pieces.

Celine Ad Campaign
Winter 2024

The collection's impact goes beyond aesthetics. It's a commitment to sustainability, embracing chrome-free leather, organic cotton, and recycled metals, and it acknowledges the global stage with exclusive designs for Korean and Japanese markets, celebrating the diversity of fashion appetites.

Rok Hwang's journey—from Seoul to the world's fashion capitals, through the halls of Central Saint Martins under the legendary Louise Wilson, to a pivotal role at CELINE, and finally, the creation of Rokh—reads like a testament to the power of innovation and cross-cultural influence in fashion. His work challenges, delights, and redefines, earning a place in the finals of the LVMH Prize and capturing the imaginations of fashion aficionados worldwide.

Mark your calendars
On 18 April 2024, the fashion landscape will shift as this electrifying collection hits selected H&M stores and the digital realm of hm.com.

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TEXAS Collection, Rokh and H&M Collaboration
(c) H&M

Tom Ford Summer 2024 Campaign

.new campaign
Tom Ford Summer 2024
Playful Rebellion

written Monica de Luna

Throwing out the old rulebook, Tom Ford's Summer 2024 collection campaign crash-lands into the fashion universe, proclaiming a revolution where elegance effortlessly mingles with spontaneous chic. With Robin Galiegue's visionary eye behind the lens and a cast of luminaries including Angelina Kendall and Ahmed Richards, the new campaign is a manifesto of glamour reborn.

Tom Ford dances to a rhythm of sleek spontaneity and unabashed self-expression.

TOM FORD
Summer 2024 Campaign

This season's narrative invitates us all to experiment and to redefine what glamour means on your own terms. Gone are the days when high fashion stood on a pedestal, distant and detached. Tom Ford's Summer 2024 campaign bridges that gap, making luxury accessible through a lens of joy and playfulness, with garments that promise not just to adorn but to amplify the wearer's essence.

The chosen muses for this campaign shot in Rio de Janeiro, embody the essence of this new era. Each model, with their unique allure, captures the spirit of Tom Ford's vision: a world where clothing is a canvas for self-expression, where elegance is spontaneous, and where fashion is an extension of one's identity.

Galiegue's photography injects an intimacy into the campaign, turning each shot into a conversation between the viewer and the viewed. It's a dialogue that speaks of the delicate balance between sophistication and a laid-back allure, of clothes that hang but hug, narrating stories of freedom and playful elegance.

Tom Ford takes us into a realm where the spotlight shines not on the clothes but on the personalities they enhance, where being seen is synonymous with being memorable.

Tom Ford's new campaign is a call to arms—or rather, a call to wardrobes—urging us to embrace our individuality, to find joy in the act of dressing, and to redefine elegance on our terms.

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TOM FORD
Summer 2024 Campaign, 2024

CELINE Winter 2024 The Dawn of Beauté + a Winter of Triumph

.new collection
CELINE Winter 2024
The Dawn of Beauté and a Winter of Triomphe

written Alban E. Smajli

Shadows of the Arc de Triomphe and the timeless allure of Parisian streets serve as the backdrop as CELINE unveils its latest masterpiece – the Women Winter 24 Collection, christened “La Collection de L’Arc de Triomphe”.

This collection transcends the ordinary seasonal release; it's a revolution and a proclamation of beauty and heritage, masterfully led by the indomitable Hedi Slimane. This season signifies a groundbreaking moment for the house: the introduction of CELINE Beauté, the brand's inaugural dive into cosmetics, marking not just any debut. Conceptualized by Slimane in 2023, this line enriches CELINE’s sensory universe, building on the olfactory delights of the Haute Parfumerie introduced in 2019 to a visual array of luxurious beauty essentials.

Drenched in nostalgia yet fiercely modern, the "La Collection de L’Arc de Triomphe" film is an ode to the birth of CELINE Beauté. Models adorned with "La Peau Nue" Rose Naturel lipstick, a prelude to the "Rouge CELINE" collection, set to launch with an explosion of 15 shades in 2025. But the revolution begins this autumn with “Rouge Triomphe” satin lipstick – think of it as your first taste of rebellion.

Rewinding back to 1971, the tale begins with Celine Vipiana stranded at Place de l’Etoile, her gaze caught by the chain link around the Arc de Triomphe. Fast forward to 2018, and Slimane, with his Midas touch, revamps this motif into “Triomphe” – a symbol of victory that now threads through each collection like a golden seam.

The Winter 24 collection is a time capsule, whisking us back to the 60s, the CELINE golden era, now with Slimane at the helm navigating through the decades. It’s a blend of heritage and haute couture, where ready-to-wear meets artisanal craftsmanship.

CELINE satin lipstick
Rouge Triomphe

Celine Ad Campaign
Winter 2024

Celine Ad Campaign
Winter 2024

Set against Paris's historical Art Deco backdrops, from La Salle Pleyel’s symphonic echoes to Le Musée Bourdelle's sculptural sanctum and La Maison de la Chimie’s architectural synthesis, the collection is a tribute to the city’s artistic legacy. These venues, steeped in history, serve as the perfect canvas for CELINE’s modern artistry.

The soundscape of the collection, "La Folia", composed and performed by Mélanie Chedeville with a touch of magic from Rico the Wizard, is a nod to the symphony of creativity that defines CELINE. It’s a homage to Slimane’s mentor, Richard Avedon, blending the realms of photography, music, and fashion into a single, pulsating heartbeat.

DIRECTED BY HEDI SLIMANE

DESIGNED IN JULY 2023 / FILMED IN PARIS IN DECEMBER 2023



© HEDI SLIMANE PHOTOGRAPHY + FILM

With CELINE Beauté, Slimane is crafting a new lexicon of beauty, one that speaks in hues of revolution and whispers tales of a storied past.

CELINE transcends mere trendsetting to become a beacon of cultural revolution, redefining luxury with each stroke of lipstick and thread of fabric. This evolution heralds a CELINE reborn – a dazzling spectacle that sets the stage ablaze with its transformative glow.

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CELINE
A COLLECTION DE L'ARC DE TRIOMPHE

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CELINE WINTER 2024 Runway Images and Video
(c) CELINE